In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
B2B Event Marketing 101: 5 Things Event Planners Need to Know
Event organizers readily admit that B2B event marketing is important for company growth and industry advancement. But it’s also one of the most challenging. While technology and evolving innovations keep the in-person event relevant, not every aspect of B2B event marketing is keeping up with the demand for more impactful sessions and sophisticated surveys. And […]
Crafting an Email Marketing Campaign That Generates Results
As an event planner, one of your most pivotal communication channels with potential event clients is email. But you know you have to be creative with your email marketing to make an impact. Otherwise, your well-intentioned messages go unopened, unread, or worse, in the deleted folder. Start gaining more traction and results with your email […]
Build a Winning Corporate Event Client Proposal
As a corporate event professional, you have to take plenty of prospecting and lead-generation steps to find new brand and company clients. And there’s a lot of advice out there about generating leads, prospecting for new clients, and marketing engagement. But there’s another step NOT to be overlooked. Once you’ve had a conversation with your […]
Why Networking Is So Important for Your Events Business
Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
12 Classy Ways to Deal with Difficult Event Clients
Despite your best efforts to keep every event planning step smooth and seamless, event planners know problems to come up, and clients can get grumpy sometimes. Don’t lose your cool, though. By nature, you’re resilient under pressure. And you can tap into these classy and calming methods for dealing with and diffusing difficult event clients. […]
4 Ways to Sharpen Your Event Planning Skills Right Now
As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]
Did You Hear? Marcy Blum Is Coming to The Event Planner Expo 2023!
The Event Planner Expo is a 3-day, fully immersive conference experience for event planners, hospitality professionals, corporate executives, marketers, event service providers, and more. Thousands of the industry’s top influencers will come to NYC for incredible learning, high-energy networking, and business-boosting insights. And of all three days, Day 2 might just be the most exciting. […]
Bridging the Gap: How to Connect with Power Players in Event Planning
Integrating with power players can make a significant impact on the success of your event and your event business. These influential figures and decision-makers have the ability to connect you with valuable resources, open doors to new opportunities, and elevate your event capabilities to new heights. So naturally, understanding the importance of building relationships with […]