Unlocking Event Breakthroughs: Inside the High-Octane World of Event Management Companies
In the ever-evolving world of events, there are always those standout experiences that leave a lasting impact on attendees. These breakthrough events create lasting memories and drive a higher engagement level with audiences, leaving them wanting more. Behind these successful events lie the unsung heroes of event management companies, who work tirelessly to create, plan, […]
The Event Planner Expo 2023: 8 Reasons to Go
It’s that time of the year again. Summer prepares to fade into fall, and in just a few short weeks, event planning professionals will descend into New York City. It’s the premier conference, The Event Planner Expo 2023! This October, for three full days (10th, 11th, and 12th,) guests can experience learning, high-energy networking, and […]
6 Brilliant Promotional Items for Event Planners
Promotional products and swag are great marketing tools for boosting brand awareness and putting tangible items in event attendees’ hands. But don’t just coordinate swag for your corporate event clients when you can be using promotional items for promoting your own event planning business. Here are just a few of the highest-impact swag ideas that […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
4 Traditional Advertising Methods That Still Win
With all the tips and tricks out there and so-called expert advice about digital marketing, it can be easy to overlook the value of traditional event advertising methods. But with nearly every person and brand vying for positions in the news feeds online, the digital marketplace is ridiculously cluttered and noisy. And event planners are […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
How to Improve Your Event Vendors & Services Partnerships
As a New York event planner, you know your curated engagements are only going to be as monumental as the team of coordinated event vendors you’re able to assemble. You can have the most brilliant plans and designs. But if your event vendor relationships are rocky or non-existent, there could be event execution problems. So, […]
10 Social Media Marketing Strategies for Your Events Business
In a hyper-connected world largely shaped and driven by social media, it’s no surprise that event planners turn to social media platforms to engage potential event attendees. However, if you wish to stand out from run-of-the-miller event businesses, you will need foolproof social media marketing strategies to promote your events in NY. According to Statista, […]