Why Networking Is So Important for Your Events Business
Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
12 Classy Ways to Deal with Difficult Event Clients
Despite your best efforts to keep every event planning step smooth and seamless, event planners know problems to come up, and clients can get grumpy sometimes. Don’t lose your cool, though. By nature, you’re resilient under pressure. And you can tap into these classy and calming methods for dealing with and diffusing difficult event clients. […]
4 Ways to Sharpen Your Event Planning Skills Right Now
As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]
Did You Hear? Marcy Blum Is Coming to The Event Planner Expo 2023!
The Event Planner Expo is a 3-day, fully immersive conference experience for event planners, hospitality professionals, corporate executives, marketers, event service providers, and more. Thousands of the industry’s top influencers will come to NYC for incredible learning, high-energy networking, and business-boosting insights. And of all three days, Day 2 might just be the most exciting. […]
Bridging the Gap: How to Connect with Power Players in Event Planning
Integrating with power players can make a significant impact on the success of your event and your event business. These influential figures and decision-makers have the ability to connect you with valuable resources, open doors to new opportunities, and elevate your event capabilities to new heights. So naturally, understanding the importance of building relationships with […]
Harnessing the Potential: Why Industry Expos are Essential for Growth?
Interactions in person are, by far, the best way to promote your brand and create a meaningful relationship with your customers. This is the reason why industry expos are so popular among B2B marketers and business owners alike. However, participating in an industry expos or trade show requires an investment that not many businesses are […]
5 Ways to Boost Event Marketing Results on Facebook
How is your event planning Facebook profile working for you? Start engaging more people and generating leads with your event planner Facebook profile! Today, we’re sharing the social media marketing insights you need to know to squeeze every ounce of value out of your Meta and Facebook pages. These are quick and easy nuggets of […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]
Your Guide to Why Industry Expos Are Essential for Event Planner Growth
The event planning industry is a dynamic and constantly evolving landscape that continues to carve its path in the modern business world. As a thriving sector, it lives on connections, creativity, and an ever-evolving grasp of emerging trends. Being a part of this industry means being proactive, staying ahead of the curve, and being open […]