How Working With an Event Planner Can Save You Money
Although there are countless benefits to hosting corporate events, planning an event is not easy. From booking the venue to welcoming guests, there’s a lot to manage—too much for a busy professional to justify easily. You could always hire an event planner to coordinate everything for you. But many marketers and business owners feel like they’ll be […]
Ready to Scale Your Event Business? 3 Signs It’s Time to Hire
Let’s talk growing pains. As your event planning business continues to curate incredible events, your client lists grow. And as you take on more event clients, you realize it’s getting harder and harder to manage your time, efforts, and deliverables. But how can you know you’ve finally reached that point in your business that it’s […]
Boost Your Client Conversions with These 9 Sales Insights
Your event planning business will only grow and scale if you’re able to successfully close more sales and boost client conversions. This requires a dedicated strategy involving outreach and messaging, both online and in person. And you might already have a reliable sales process in place that has worked well in the past. But today’s […]
Corporate Events in 2023: What Event Planners Need to Know
Are you a New York event planner or coordinator who curates corporate events, industry conferences, and company parties? There are emerging trends to consider, especially if you’re looking to make improvements to your planning processes. These are the must-know elements of today’s most successful corporate events, so you can keep your events modern, engaging, and […]
5 Social Media Marketing Secrets for Event Planners
If you tried to Google “social media marketing tips,” prepare to be inundated with pages upon pages of “advice.” And sure, some of those nuggets of insight carry some weight. But as a New York event planner, your goals are different from other traditional businesses. Your audiences are unique. And you’re in an industry where […]
The Emerging Conference Technologies You Need to Watch in 2023
Not all technology trends come true. We still don’t have flying cars. Or properly working hoverboards, for that matter. But that doesn’t mean the brightest minds have failed to make progress. In fact, it’s easy to argue that 2023 marks some of the most thrilling developments ever with an abundance of cutting-edge technological innovations. If […]
How to Make the Most of Every Networking Opportunity
As a New York event planner, you know the value of networking. It’s how you build communities and develop relationships needed to grow your business. But today’s era of networking success requires a different playbook and approach. Here’s how event planners can make the most of every networking opportunity, colleague luncheon, and collaborative event. Approach […]
Maximizing Visitor Engagement With Your Event Marketing
Event engagement is literally the be-all-and-end-all for event professionals. Did you know that marketers agree that attending live events allows them to network in person and start meaningful, real-life connections within their industry? In fact, 95% of marketers say this! Which begs the question, what use is it to have an event if there’s no engagement? Event marketing […]
How to Effectively Use Blogs for Your Event Business
One of the many marketing tools in your event planning business arsenal is a blog. They’re incredibly useful in driving traffic to your website, improving your online presence, and even generating leads. But there’s a right way to blog and a wrong way to blog. These are insights to know to make sure your blogging […]
How to Effectively Manage Your Time as an Event Planner
With over half of executives believing events are the best marketing channel they have, you might find yourself rushed off your feet. Being an event planner can start to eat into your time and you could discover things are harder than you first expected. So, how do you more effectively manage your time as you continue in […]