Build a Buzz-Worthy Brand: NYC Event Marketing Strategies That Actually Work in 2025
Planning an event in New York City is exciting, and we’re being honest, a bit overwhelming, too. NYC has events and parties happening all the time, every day of the year, and event guests have seen it all. It can feel like a double-edged sword at times. It’s endless opportunities and sky-high expectations. How do you […]
Get In the Room: 7 Reasons You Should Be a High-Profile Exhibitor at The Event Planner Expo 2025
If you are serious about growth, visibility, and meaningful ROI, exhibiting at The Event Planner Expo 2025 is essential. This is your moment to position your brand in front of an elite, targeted audience. When your ideal clients, partners, and collaborators are all in one place, the only move that makes sense is to be […]
Avoid Making These 4 Event Marketing Mistakes (and Do This Instead)
You only get one chance to get your event marketing campaign right. But events past and present have botched their campaigns to infamous results. You may think professional event planners could never screw up events as bad as these examples. Think again. Even event planning pros commit similar missteps. The results are, at best, unsold […]
5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]
5 Benefits of Blogging for Your Event Planning Website
Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]