Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]
10 Red-Hot Event Marketing Tips to Sell Tickets Like a Boss
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure success is ticket sales. Event registrations are not only an important measuring stick for your event’s success, they’re also a key influencing factor in […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]
Tapping Into NYC’s Corporate Event Market: How to Win Big Clients in 2025
Broadway isn’t the only reason New York City is the City of Dreams, and the nightlife isn’t the only reason it’s the City That Never Sleeps. Ambitious go-getters instinctively flock to NYC, where they hustle and put in long hours to make it big. NYC event planners are no exception. A roster chockful of big, […]
7 Insights for Creating Viral Event Promotions in NYC Using Reels and Stories
Social media is an indispensable ingredient in an event planner’s marketing strategy. And using Reels and Stories, available on both Instagram and Facebook, is an effective way to expand your campaign’s reach, increase your following, and sell more event tickets. They’re also the formats that give you the best chance of going viral. In this […]
How to Master Local SEO for NYC Event Businesses in 2025
Local SEO is more important than ever. With the advent of AI Overview, NYC event businesses have to work harder than ever to land on the first page and at the top of Google search results. Mastering local SEO for event businesses is one way to ensure marketing success in 2025. In this article, we’ll […]
2025 Event Promotion: Event Planner Insights to Maximize ROI
Event website, check. Email marketing blitz, check. Social media updates, check. If your event promotion checklist feels more like a yawn-fest, then it’s time to spice up your NYC event marketing strategy. We have the inspo you need with event promotion hacks that will break through ruts and maximize your event ROI. Wield Branded Hashtags […]