2025 Digital Marketing Strategies to Fill Your NYC Event Calendars
New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday. The secret to keeping your event calendar full in 2025? Mastering digital marketing like a pro. From riding the latest email marketing trends to partnering with […]
The Art of Storytelling in Event Marketing: The Power of Event Case Studies
Every event planner has that one event. The one where everything went perfectly. The client was thrilled, the attendees raved, and you somehow managed to make magic happen despite last-minute hiccups. But here’s the million-dollar question. Are you leveraging that success to bring in your next big client? Storytelling in event marketing isn’t just about […]
11 Lead-Generation Tactics for NYC Event Planners
If a tree falls in the forest (or woods) and there’s no one there to hear it, it doesn’t matter. In the same way, if the events you planned last year were outstanding, it hardly matters if you don’t have a bucketful of prospects that will lead to more events. In other words, being an […]
How to Turn One Successful Event Into a Stream of Event Referrals
The big event went off without a hitch. When you saw the client smiling from ear to ear, you knew you nailed it. But you want more than a pat on the shoulder. You want your triumph to lead to gobs of event referrals. In this article, we pour over all the ways NYC event […]
7 Ways to Stand Out at Event Industry Networking Events
A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But you can get them and more resources a budding NYC event planner needs for a steal if you have the support of a strong […]
12 Instagram Strategy Ideas for Event Planners to Gain More Event Clients
There may be dozens of social media platforms out there. But they all fade away when a NYC event planner discovers Instagram. With its emphasis on dazzling visuals, Instagram is the perfect medium to showcase your event planning portfolio. And with a variety of content and creative features, Instagram won’t bore you like other social […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
10 Marketing Metrics That Matter Most for Events in 2025
Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined to count the bodies moving to the beat on the dance floor, measure the tenor of the conversation among attendees, or study the smiles of […]
5 Social Media Strategies to Make Your Event Go Viral
Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are powerful temptations to do everything you can to “go viral.” But here’s the thing: event planners don’t make events go viral. Attendees and social media users […]
Why the One-Size-Fits-All Events Packages Won’t Work in 2025
If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a […]