CRM Solutions for Event Planners: 9 Top Considerations to Grow Your Business
Of all the marketing tools and digital solutions available to event planners, choosing the right CRM tool might be the most important. The Customer Relationship Management software solution allows you to effectively manage client relationships, sales, and event planning insights. But knowing which platform to choose can be tricky. That’s why we’ve assembled some of […]
5 Insights for Mastering Past Event Highlight Reels for Future Event Marketing
So, what should you do with all that incredible event video footage, anyway? You could share a few great shots on your event planning social media page, talking about how much fun everyone had. You could also send a few of the true gem shots to colleagues and clients. But if you were really savvy, […]
4 Website Fixes You Can Make Right Now to Boost Event Engagement
Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for […]
How to Conduct a Brand Audit for Your Event Planning Business
Who am I? It may seem like an existential question. But when you’re a New York event planner, it’s a crucial inquiry into your business and its position in the event planning landscape. “Who am I?” becomes the starting point for a brand audit for your event planning business. As an event planner, you — […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
How You Can Attract More Team-Building Event Planning Clients in 2024
As an event planner in New York, you’re likely digging into the details about how you did in 2023. And you’ll want to identify marketing and advertising methods that worked well so you can use them again in 2024 to attract more clients to your event planning services. It’s going to be important for you […]
Why You Should Be Leveraging the Organizational Benefits of a Content Calendar
As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar […]
How to Land More Company Office Party Event Clients in 2024
When you’re a prominent event organizer in New York, you have access to so many new client opportunities. But it’s not always easy landing those clients, especially those tough-to-land business clients with company office parties to plan. So, what can you do differently or more effectively to improve your ability to win over new office […]
What to Include in Your Event Mobile App’s Design for Maximum Results
As a New York event planner, you’re probably using this year-end time to review some analytics and reflect on your business in 2023. Finding areas of improvement throughout your event planning processes and strategies is key to growth in 2024. And one solidifying trend every event planner should be adopting is the event app. Designing […]
5 Benefits of Building an Event Client Referral Network
When you’re just starting out as a New York event planner, you can sometimes overlook the business-boosting potential of one corporate event client. Don’t just land a client, produce the event, and walk away. Instead, build a stronger, ongoing relationship with that business client. Look to develop a community of past event clients from which […]