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Category: Event Marketing

Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar

You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms. […]

6 Top Conferences Every Event Planner Needs to Exhibit at in 2025

The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]

5 Benefits of Conducting an Event Planner Website Audit in 2025

Nearly every new client makes one important stop in their customer journey before hiring you as their NYC event planner: your event planning website. Whether they find you through your social media marketing, stop at your booth at NYC’s top event planning conference, or connect with you through a mutual friend, they will almost certainly […]

Email Marketing Tips to Stay Top of Mind with Potential Clients

Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]

How to Leverage Social Media to Attract High-End Event Clients

Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]

5 Proven Strategies to Build Your Event Planning Brand

Breaking into the event world and making a name for yourself in NYC can be challenging. As one of the biggest markets for event planners, New York City offers both unlimited potential for growth and serious competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to […]

The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business

Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation and proves your event expertise. By strategically showcasing positive reviews, you create social proof that attracts new clients and builds trust. Harnessing the power of testimonials is key to […]

Luxury Branding for Event Planners: How to Appeal to NYC’s Elite

New York City is a global hub for luxury, where elite brands thrive on exclusivity, opulence, and impeccable execution. As an event planner, tapping into this market can elevate your business to new heights, but attracting these high-end clients requires a keen understanding of luxury branding. How can you appeal to NYC’s most prestigious brands? […]

Top Networking Tips for Event Planners Looking to Grow Their Business in NYC

New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is essential for standing out in the Big Apple. […]