How to Coordinate a Stunning Cocktail Hour
Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]
4 Ways to Improve Communications During Your Event
One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
Why Event Lighting Is So Important for the Guest Experience
There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]
6 Event Planning Skills You Can Always Be Sharpening
To be a successful event planner in today’s economy, you’ll need to be dynamic and flexible. And you’ll want to be constantly looking for ways to improve your event planning skills. Look for ways to boost how you find your creativity, how you manage event budgets, and how you problem-solve. Moreover, you can explore these […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]
Trade Show Planning Advice Today’s Event Planners Need to Hear
There’s event planning. Then there’s New York trade show planning. And for any New York event planners who curate industry conferences, expos, and trade shows, there is a new rulebook of strategies to make sure they’re engaging and successful. This is the advice today’s NYC event planners need to hear to ensure continued success when […]
How Working With an Event Planner Can Save You Money
Although there are countless benefits to hosting corporate events, planning an event is not easy. From booking the venue to welcoming guests, there’s a lot to manage—too much for a busy professional to justify easily. You could always hire an event planner to coordinate everything for you. But many marketers and business owners feel like they’ll be […]
10 Ways to Attract Sponsors for Your Corporate Event
Are you an event planner looking to host an event in the near future? Are you worried about how you’re going to attract sponsors? Everything you’re feeling is normal. However, you don’t need to feel worried or anxious about your business expo anymore. As the number one event planning conference, we have access to a lot of […]
How to Make the Event Check In Process Easy for Guests
The event planning industry is expected to grow to more than $1,550 billion by 2028. But despite the growth of the industry, it still faces some common hurdles. One common issue event planners face is a complicated, slow, or challenging check-in process. Luckily, it doesn’t have to be that complicated! Keep reading as we dive into what […]