15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
How Today’s Event Planners Are Improving Attendee Engagement
Attendee engagement and your ability as an event planner to improve it will ultimately determine the success or failure of your event. The venue, lighting, and buffet won’t matter if your event guests aren’t having fun, gaining knowledge, or perceiving their attendance as valuable to them. So, how can you make sure your event attendees […]
How to Make Sure You Have the Right Audiovisual Partner for the Event
Event planners know the importance of vetting every potential event partner, from the venue to the photographer and everyone in between. But in today’s event market, choosing the right audiovisual partner might be one of the most important decisions you make. Here are insights for New York event planners who are looking to make sure […]
4 Tips for Capturing the Perfect Event Footage for Your Marketing Plan
As you prepare for your upcoming event, don’t forget to strategize a plan for capturing the best footage. You can use the sights and sounds of this event to share the excitement across supporting social media platforms as well as for landing repeat and new event client business. And building a portfolio is essential for […]
3 Emerging Trends in Virtual Event Planning
Virtual events are here to stay. If you’re not squeezing every single drop of ROI out of virtual events for your business, you’re missing out on valuable growth opportunities. Now, as our industry prepares to close out the year, it’s a great time to strategize a proper roadmap and plan for better virtual event execution […]
6 Benefits of Attending Networking Events to Promote Your Business
We often talk about the importance of business networking and how crucial it is for New York event planners to attend networking events. And yes, we’re still talking about it, well, because it’s just that critical to your success. No one event planner can succeed in a silo without the strategic relationships and connections of […]
Keynote Speaker Bail? How to Find a Last-Minute Replacement
You’ve been there before. Your event planning is smooth sailing, and all the details are falling into place for the corporate event. The catering is on point. The venue representatives are on their game. And you’re in the home stretch in the week or few days before the big day. But then you get word […]
The Increasing Value of the Small Event
Yes, as an event planner, you’re always looking to land the big fish clients and brands in need of big corporate events and conferences. But don’t discount the value of the small event either. There is a growing trend, partially inspired by the pandemic, where getting together in person doesn’t need to be the big, […]
Need to Hire? What Event Planners Should Be Looking for in a Candidate
One of the most significant growing pains you’ll experience when leading a New York event planning business is hiring. And today’s job market is incredibly competitive, with companies and brands vying for the best position to attract top talent. When you’re ready to hire, whether it’s another event planner professional or a more supportive role […]
How to Tap into Event Psychology When Planning Your Event
When New York event planners take on a new event, the focus might be on decor, catering, entertainment, venue, and themes. But the true success of any event, social or corporate, lies in its ability to authentically engage attendees. And if you’re not event planning with a little psychology in mind, you could be missing […]