5 Collaborations That Can Expand Your Event Planning Business
An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of collaborations that are essential to successful event planning. Because whether your specialty is planning elaborate weddings, charity galas, or a good old-fashioned jousting event, partnering with others […]
6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners
When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel. You know, important stuff. Other things, like schlepping over to the First Friday meeting at your local chamber, seem much less important when freezing […]
Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025
You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was too small or too weird for you to build your event planning chops. But now, a couple approached you wanting themselves and their guests dressed as zombies […]
Starting an Event Planning Business? 5 Reasons to Find a Mentor
You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the greasy neighborhood joint. Instead, you went to work on party favors, decorations, and a homemade cake. You invited the entire first-grade class, […]
How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages
You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing task list. But for all your hard work, you aren’t hitting your financial goals. Maybe you’re skimping on takeout meals or opting to stay in […]
Creating Memorable Experiences With Immersive Entertainment
Entertainment is no longer a spectator sport. Event attendees today want to take part in the fun. And with the rising popularity of immersive entertainment, they can. More of an experience than a performance, immersive entertainment transforms your event into an adventure. Immersive entertainment transforms attendees into explorers rather than mere observers. And like all […]
How to Mix Music, Comedy, & Art for Dynamic Event Entertainment
You’ve heard it said that variety is the spice of life; the same holds true when it comes to event entertainment. Having a mix of entertainment at your event is a way to immerse your attendees in an environment awash with inspiration, excitement, and energy. However, incorporating a variety of entertainment options at your event […]
Building Strategic Partnerships to Grow Your Event Business
Event planning pros are already well-versed on the importance of relationships. You network your tail off to grow relationships that will support your success. You schmooze sponsors and connect with clients. Heck, the ritz and glitz of your finished product, in the form of spectacular events, boils down to the simple art of bringing people […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]
Multi-Day Social Events in NYC: Proven Methods for Smooth Execution
Multi-day social events in NYC can make or break your event planning business. Execute them well, and you’ll quickly become one of the most sought-after event planners in the city. On the other hand, it can be difficult to recover from a disastrous multi-day social event. That’s why it’s crucial to keep your events running […]