Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Scaling Your Event Business in NYC: When and How to Expand Your Team
Countless tasks go into planning events in NYC. Your patchwork of event business duties ranges from finding a florist to putting together leis for a luau-themed corporate holiday party to figuring out how to translate an Excel budget spreadsheet into a simple and lovely pie chart for your client presentation. The trouble is that your […]
Rebranding Your Event Business: How to Refresh Your Image in NYC
Everyone grows and changes, both personally and professionally. Oftentimes, the evolution happens alongside a major life event, such as the loss of a loved one or a milestone birthday. Sometimes, outward circumstances force change upon us, such as a changing marketplace or a disastrous event irreversibly damaging a hard-won reputation. Still, other times, a sense […]
The Event Planner Expo 2024: Let the Countdown Begin!
Get ready for the most thrilling and highly anticipated event of the year for event professionals—The Event Planner Expo 2024, happening October 15th–17th in New York City! This three-day, action-packed conference brings together the brightest minds in the event and hospitality industries. So, if you’re passionate about events, networking, and upping your game, this is […]
Top Networking Tips for Event Planners Looking to Grow Their Business in NYC
New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is essential for standing out in the Big Apple. […]
Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar
New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of summer, understanding how to align your marketing strategies with the city’s calendar can help you land more bookings and boost your visibility. From NYFW and […]
Why Event Planners Love The Event Planner Expo
The Event Planner Expo is New York’s premier conference where the best of the events and hospitality industries come together. Plan to learn, form strategic partnerships, and have an absolute blast over three incredible days! See why so many global event planning professionals love this conference and learn how to make the most of your […]
Does Your Event Planning Sales Pitch Need Work? 8 Improvements to Close More Deals
You’re elbow-deep into another pint of Ben and Jerry’s, reliving the sales pitch meeting in devastating detail. You wonder, Where did it go wrong? You thought it went well. You laughed. They laughed. There was a spark of connection. No, more than a spark, you were on fire. But it all combusted when the prospective […]
3 Ways to Step Up Your Game in Landing Event Sponsors
As you look to 2025 and develop new plans to step up your event planning game, consider your approach to landing event sponsors. It’s one of the most essential avenues for generating event revenue. And, ultimately, it’s a game-changer for producing wow factor-level NYC events. And there’s no shortage of brands, companies, and potential sponsors […]
The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]