Not all technology trends come true. We still don’t have flying cars. Or properly working hoverboards, for that matter. But that doesn’t mean the brightest minds have failed to make progress.
In fact, it’s easy to argue that 2023 marks some of the most thrilling developments ever with an abundance of cutting-edge technological innovations.
If you run corporate events, you might be thinking about how you can embrace new technology in 2023. If so, read on. Here are some of the most exciting emerging conference technologies for you to adopt this year.
Augmented Reality (AR)
Augmented reality overlays a digital experience onto a physical one.
If you’ve ever come across it, chances are it’ll be somewhere like a museum, where you can use your phone to add augmented reality as you walk around the galleries. It’ll display information and commentary on your phone when you stand next to a specific artifact.
Augmented reality is still in its infancy for corporate events, but that’s likely to change in 2023.
You can use augmented reality to add interactive information to an attendee’s phone during an event.
For example, if you host an exhibition, you could use augmented reality to provide digital information about that exhibition. It adds another dimension to the attendee’s experience.
So if an attendee picks up an object of interest, you could add virtual information about the object, including web links. Consider the marketing possibilities this could provide.
Or perhaps you could provide digital downloads of slides during a presentation by a key speaker, making the event more valuable for your customers.
Virtual Reality (VR)
The difference between AR and VR is that the latter is done via a headset. And when you have that headset on, it exposes you to an alternative (virtual) world to explore.
Virtual reality headsets are still pricey, so we’re not at the stage of running entire conferences that way. But it’s exciting technology and worth exploring if you intend to run an event in 2023.
You could use virtual reality to promote a product at an event.
Let us say, for example, that you’re running an event in the hotel industry. You could allow visitors to tour a new, yet-to-be-build hotel resort. Plenty of exciting avenues are available when you tap into the virtual world.
Using virtual reality will also help your event stand out from the competition. Most people have yet to try VR headsets, so they’ll remember your event for all the right reasons.
Gone are the days when an AI bot was clunky (and a somewhat humorous conversation partner). The technology is now so sophisticated that only the most experienced engineer can detect a bot when chatting online.
So how can you apply AI to your next corporate event?
There are lots of useful applications, such as chatbots and assistants. You can use AI to provide a virtual bot assistant via a kiosk at your event. They can direct people when they first arrive or give recommendations to attendees.
You can also use AI assistants before or after an event to help support your first-line customer service or to add to your online checkout page when booking tickets.
You probably use analytics on your website. But have you thought of the endless possibilities of using data analytics for corporate events? As more aspects of event planning move online, it’s more feasible than it sounds.
You can track sophisticated data about your events, including the number of attendees, how long they stayed, and what they did.
But it’s the predictive side of analytics where this becomes truly powerful. Imagine that your data showed a pattern between a particular speaker and a boost in post-event sales.
That’s valuable data that you can use to shape future event planning.
Video conference has grown in popularity thanks to the virtual switch we all experienced during the COVID-19 lockdowns. But in 2023, it will become a trend for live events, bridging the gap between virtual and real life.
Your attendees will increasingly expect to see video conferencing features at in-person events to help connect two audiences.
And virtual attendees will want an experience that equals the live one, so you’ll need to use this technology more interactively.
That means your customers will want to see video outside the most common application (i.e., filming speakers at your event). They may want to see video conference for product demos, networking, and in one to one conversations.
Live Experiences via Social Media
Social media continues to evolve, and TikTok is a great place to start if you want to embrace technology trends at your next event. You can use social media to create live experiences alongside your event.
For example, you can stream live videos or create private online spaces where people can network and interact. You can also use social media to help market your event before, during, and after.
Social media is also a central focus from which your attendees can connect, and that’s a bonus if they aim to network.
Suppose people at your event tag themselves to your hashtag or event venue. In that case, you’ll have a list of social media accounts that can continue networking and interacting long after your event is finished.
One fun way to incorporate social media into your event is to have a photo or video booth at your conference. Your visitors can add their pictures and comments or talk on camera.
After, you can upload it to social media and tag your visitors. It’s a great way to get your content viral and help market your next event.
Conference Technologies to Explore in 2023
Don’t allow your conferences and events to become dull, run-of-the-mill affairs.
With so many exciting conference technologies, you’re only limited by your imagination! So explore and brainstorm ways to adopt these innovations into your next event.
Before you go, don’t forget to order your tickets for this year’s Event Planner Expo and 10th Anniversary. Our must-attend expo will ensure you have all the tricks of the trade for your next corporate event.