Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make the most of your event apps. Regardless of the software you use for your event apps, these are the suggestions to follow for the best results. These are the nuggets of advice for boosting your event marketing app strategies.
1. Customize Your Event App for Each Engagement
Remember that your event app is essentially the “face” of your New York event. If any aspect of it feels like a standard template or a generic engagement, your guests won’t be impacted by it. Always customize your event app to represent each of your New York events specifically. Make sure it also showcases your event planning brand in a pivotal way.
2. Boost Attendance with Pre-Event App Marketing
Event planners should be using their unique event apps for both pre-event marketing, in-event announcements, and post-event follow-up efforts. Pre-event marketing, however, is your best chance to boost attendance and get people excited about your NYC event. Create a dedicated marketing strategy that taps into your event app’s ability to engage guests. Highlight your event features, speakers, and experiences. Build anticipation and FOMO in the weeks leading up to your event using your event marketing app.
3. Be Transparent with In-App Event Details
Don’t get so carried away with your event app’s designs and features that you overlook the importance of easy-to-find event details. Be transparent with the basics of your event, including venue, times, speakers, and ticketing. Make those pillar elements easy to find in the app and convenient. Share the event agenda and area maps, too. The basics of your event are going to be the most important for guests, especially any first-time event app users.
4. Make Sure Event Apps Are User-Friendly and Simple
Make registrations, check-ins, and ticketing a breeze with your event app. If, at any point, these guest processes become confusing or complicated, users will abandon their attempts. But with a seamless series of opt-ins, you can be sure guests will take those steps needed.
5. Look for Networking and Other Added Value
The best event apps out there will have full suites of additional features and benefits specific to attendee-added value and networking. Be sure you’re using these elements with each of your NYC events. Leverage in-app chat functions that guests can use to make new connections. Encourage guests to create their own profiles for high-value networking digitally with other attendees, too. Pack every added-value connection into your event app for the best results.
6. Choose an Event App with Feedback Capabilities
Use your New York event marketing app as a tool for following up with your attendees after the event. Feedback and surveys are essential to your event planning business. And this feedback tool can provide your brand with new testimonials, event planning referrals, and inspiration for improving future events.
Discover Other Event Planning Innovations at The Expo
Start streamlining your event app marketing strategies with these proven insights. And discover even more app innovations, marketing strategies, and brilliant event technology by attending The Event Planner Expo 2023 this October! World-class speakers, thousands of event professionals, and your biggest client prospects will all be there to learn and network. Get tickets NOW!
