Author Archive

On January 7th 2025 by Desiree Homer

7

Jan

10 Marketing Metrics That Matter Most for Events in 2025

Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined...
Read More

On December 31st 2024 by Desiree Homer

31

Dec

Why the One-Size-Fits-All Events Packages Won’t Work in 2025

If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a...
Read More

On December 10th 2024 by Desiree Homer

10

Dec

How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages

You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing...
Read More

On November 27th 2024 by Desiree Homer

27

Nov

Creating Memorable Experiences With Immersive Entertainment

Entertainment is no longer a spectator sport. Event attendees today want to take part in the fun. And with the rising popularity of immersive entertainment, they can. More of an...
Read More

On November 13th 2024 by Desiree Homer

13

Nov

Email Marketing Tips to Stay Top of Mind with Potential Clients

Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to...
Read More

On October 10th 2024 by Desiree Homer

10

Oct

The Event Planner Expo 2024: Let the Countdown Begin!

Get ready for the most thrilling and highly anticipated event of the year for event professionals—The Event Planner Expo 2024, happening October 15th–17th in New York City!...
Read More

On October 9th 2024 by Desiree Homer

9

Oct

Luxury Branding for Event Planners: How to Appeal to NYC’s Elite

New York City is a global hub for luxury, where elite brands thrive on exclusivity, opulence, and impeccable execution. As an event planner, tapping into this market can elevate...
Read More

On October 2nd 2024 by Desiree Homer

2

Oct

Seasonal Marketing Strategies for Event Planners in NYC: Capitalizing on the City’s Calendar

New York City is a hub of activity year-round, but certain seasons bring unique opportunities for event planners to shine. From the festive holiday season to the vibrant energy of...
Read More

On September 11th 2024 by Desiree Homer

11

Sep

How to Research Strong Keywords for Your Event Planning Business

In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the...
Read More

On August 29th 2024 by Desiree Homer

29

Aug

15 Networking Strategies When Attending The Event Planner Expo 2024

It’ll be here before you know it - The Event Planner Expo 2024 is just around the corner. Do you have your tickets yet? More importantly, are you ready for the high-energy...
Read More