Author Archive

On June 18th 2025 by Desiree Homer

18

Jun

How Sensory Experiences Can Elevate Your Event & Increase Engagement in 2025

Imagine walking into a NYC event (maybe a social party or a corporate gala) that feels like stepping into a whole new, and completely different world. Vivid visuals catch your...
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On June 18th 2025 by Desiree Homer

18

Jun

Community-Driven Events: Turning Attendees into Advocates

Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local...
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On June 17th 2025 by Desiree Homer

17

Jun

What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns

In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking...
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On June 17th 2025 by Desiree Homer

17

Jun

Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists

Background music isn’t cutting it anymore. Your guests didn’t put on dress shoes and skip dinner with their kids just to vibe to the same ten songs from the corporate Spotify...
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On May 30th 2025 by Desiree Homer

30

May

Master the Science of Planning Networking Events: Strategies for High-Value Connections

Planning a networking event isn’t just about picking a venue and sending out invites. It’s about creating an environment where connections thrive. Whether you’re organizing...
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On May 14th 2025 by Desiree Homer

14

May

Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings

At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half...
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On May 7th 2025 by Desiree Homer

7

May

Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?

New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media...
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On April 30th 2025 by Desiree Homer

30

Apr

Get In the Room: 7 Reasons You Should Be a High-Profile Exhibitor at The Event Planner Expo 2025

If you are serious about growth, visibility, and meaningful ROI, exhibiting at The Event Planner Expo 2025 is essential. This is your moment to position your brand in front of an...
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On April 24th 2025 by Desiree Homer

24

Apr

Incredible Networking Opportunities You’ll Only Find at The Event Planner Expo 2025

Ready to shake hands with the best in the biz, swap cards with decision-makers, and build partnerships that pay off big? The Event Planner Expo 2025 isn’t your average trade...
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On April 9th 2025 by Desiree Homer

9

Apr

Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully

As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an...
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