When you’re a prominent event organizer in New York, you have access to so many new client opportunities. But it’s not always easy landing those clients, especially those tough-to-land business clients with company office parties to plan. So, what can you do differently or more effectively to improve your ability to win over new office party clients? Keep reading because today, we’re sharing the secrets of event sales success.
Get Back to Trust-Building & Storytelling
One of the top reasons entrepreneurs and sales pros struggle today to close new business is consistency. We’re so busy chasing “shiny object” sales techniques and quick-lead methods that it’s easy to lose sight of what really matters to an event planning client – trust. Consider hitting the reset button on your sales efforts. Get back to building relationships with prospects using stories about your events and developing trust. If you want companies to hire you for their office party planning, trust and social proof are what they need to see.
Prioritize Fewer Sales Channels
The answer to more sales isn’t more channels. In fact, it’s the opposite. If you want to significantly increase the number of corporate event clients you land in a year, start dialing back all those random campaigns, sporadic phone calls, and one-off email blitzes. Pick the two or three sales methods that have worked well for you in the past. Use those channels exclusively – and OWN them. Trying to be everywhere and all things to everyone will never generate sustainable results. Instead, lead with your best sales foot forward and dominate fewer niche efforts.
Improve How You Generate Leads
Not everyone on your office party prospect list is ready to hire you today. And it’s why event planners need funnels, complete with lead generation and lead nurturing strategies. Keep prospects aware of your event services when they don’t need you so they’ll call you when they do. And if you’re not investing in the right lead generation and nurturing tools, make that your priority in 2024.
Deliver Value & Memorable Experiences Every Time
You may be an office party organizer and event planning maestro, but you’re really in the people business. Technically, you’re in the memorable experience business. So, extend your revolutionary experience-creating skills to your sales efforts. Get creative with your sales messaging, follow-up, and presentations. Deliver high-value propositions and experiences.
Learn How to Land More Clients By Attending The Expo
If you’re ready to level up your office party client-landing game in 2024, keep these strategies in mind. And be sure to get in the room at The Event Planner Expo next October to learn from the best event professionals in the industry. It’s the premier events conference for exhibitors, too. So reserve your booth space early and position your business for all kinds of office party clients and more!
