As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar for every marketing effort. Your events will get better, and so will your event planning business.
Content Calendars Keep You On Track with a Schedule
Event planners live by schedules and run on timetables. Bring that same level of organization to your content. A content calendar for events and your business can help you plan ahead with specific timelines in mind, capitalizing on seasonal trends. An official content calendar will also keep you on track with your topics and posting frequencies without missing a beat.
Content Calendars Promote Consistency in Messaging
When you’re tackling content topics on the fly, you don’t have the visibility to see if you’re consistent with your messaging, topics, and style. However, when you have a content calendar outlining what you plan to “talk about,” you can be sure to keep every message consistent. Content consistency is mission-critical for brand identity and audience engagement.
Content Calendars Make Your Ideas Tangible
You’re downright magical with the creative ideas you come up with for your events. Themes, designs, and experiences are your jam. And you might also be a genius about coming up with ideas for your online content. But without a content calendar, those messaging or campaign ideas can get lost. Build a content calendar to get those brilliant ideas out of your head and onto your content schedule.
Content Calendars Help You Automate Efficiently
Nobody has time, especially event planners, to sit down every day and try to come up with social media content, blog content, press release messages, etc. But when you’re able to plan ahead with a dedicated content calendar, you can then take advantage of posting automations. Load and schedule content to post on social media weeks in advance – saving you valuable time and effort.
Content Calendars Are Essential for Omnichannel Marketing
If your marketing strategy includes more than one channel, from social media and targeted email marketing to print media and Little League sponsorships, you definitely need a content calendar. The content calendar will help you plan your omnichannel marketing engagements with consistency, knowing precisely what you’re promoting and where. This kind of organizational visibility is crucial for your marketing to be effective.
Content Calendars Relieve Creative Stress
Content anxiety is a real phenomenon. And you’ve likely encountered it yourself, wracking your brain for quick “right now” messaging. Avoid the daily hassles and creative stress of coming up with ideas by planning ahead and, at least, laying out content categories or topics you intend to cover in the coming weeks and months.
Learn even more insights about marketing tools and strategies you should be using at The Event Planner Expo 2024. Get in the room during the Speaker Series to absorb every ounce of knowledge from top industry experts and VIP-level event professionals. And showcase your event planning business by securing your exhibitor booth today!
