As an event planner in New York, you’re likely digging into the details about how you did in 2023. And you’ll want to identify marketing and advertising methods that worked well so you can use them again in 2024 to attract more clients to your event planning services. It’s going to be important for you to segment and niche your strategies, though. This means targeting team-building events, corporate events, and office parties using unique methods of engagement. And today, we’re sharing some proven ways to boost your results – making your event services a downright magnet for team-building and corporate clients in 2024.
Advertise and Promote Your Team Building Events Successes (Not Services)
When promoting your event services and brand, don’t spend too much time focusing on the specific tasks you perform. Clients aren’t going to be swayed by knowing you manage vendors and handle event decor. They’re going to assume that as an event professional, you’re going to manage those expected services.
Instead, look to stand apart by promoting your event experiences and stories. Use content and imaging that captures past events, demonstrating thrilled event guests and bottom-line event metrics. Team-building and corporate event clients are going to choose event planners who can share results in an engaging and storytelling way.
Demonstrate Your Expertise in Team-Building Events
If you want to win over new company clients in 2024, you’re going to need to position yourself as THE foremost expert in team-building and corporate events.
Problem-Solving Expertise
The best way to convey your expertise is through content, client communications, and presentation materials. And with these channels, you’ll want to share event planning pain points and obstacles you’ve encountered and overcome. Company decision-makers know that when nothing goes wrong, event partnerships are ideal. But company leaders have the foresight to expect challenges. What they really want to know is that you’re the best-fit problem-solver with the ability to anticipate event planning issues and overcome them.
Industry Expertise
Business decision-makers who are responsible for organizing corporate events and team-building events aren’t going to hire rookie event planners. They will pay top dollar to bring in planning partners who are at the top of their game. And this means as an event planner, you should look to convey your industry expertise and similar event experiences.
Social Proof Is Key to Attract More Team Building Events and Clients
Despite your best efforts to market and advertise your expertise, don’t expect companies to take your word for it alone. Start landing more event clients by leaning into social proof promotion. Collect testimonials and online reviews from your past team-building and corporate event clients. Use those endorsements to promote your capabilities to new potential clients.
Make Your Client Presentations Just As Engaging As Your Team Building Events
You’re a master in curating brilliant, over-the-top event experiences. But if your prospect correspondence or communications are so professional and dry that they seem boring, you’re going to lose your effectiveness to close them. Don’t be afraid to get creative with all your client presentations, emails, and proposals. Make those engagements just as creative and engaging as you do with your events. It’s your unique differentiator that will make lasting impressions on business prospects.
Attract More Clients at The Event Planner Expo 2024
As you form your event planning business strategies for 2024, consider these insights for boosting your results with corporate and team-building event business clients. And to discover even more insights, proven sales methods, and emerging trends, get in the room with TOP influencers and events industry pros at The Event Planner Expo 2024! Join the waitlist now and be the first to learn more about participation opportunities, Keynote Speaker announcements, and exclusive ticket options!
