Event planning in New York is a challenging business. You’re competing against other event planning companies, trying to reinvent new ways to host the same events, and keeping up with the trends is honestly exhausting some days. And marketing strategy and constant fluctuations of where you’re business is putting energy doesn’t have to be a tangled web of stress and deadlines. In fact, a podcast might be the ticket to a more streamlined and beneficial marketing source for your event planning business.
An event planning podcast is one way to step into some influencer territory and infuse compelling strategy with engaging content, especially as we enter 2024. It seems more daunting than it actually is, and with the availability of technology and editing tools, integrating a podcast into a New York event planning business is easier than ever.
1. It’s Budget-Friendly.
Podcasting today doesn’t cost as much as it did, especially now that audio, recording, and editing tools are more widely available on various scales. Online platforms like Spotify or Patreon often host podcasts for low fees. Starting a New York-based event planner podcast is incredibly economical compared to other marketing tools.
2. Networking Opportunities Galore!
The networking opportunities are boundless with a podcast. It allows you to build a community of followers and engagement around your brand. Having guests to interview not only builds reputation and rapport with the public. It also creates a collaborative relationship with whoever you’re interviewing. Both of you can access each other’s audiences and create opportunities for even more leads and even bigger events.
3. Diversify Your Content Marketing Toolkit.
If you’re not promoting on multiple platforms or via different channels, statistics suggest you could be losing up to 30% of your sales opportunities. Those using three or more channels for marketing and outreach can boost their conversion rates by as high as 494%! So, having more than one marketing channel in your toolkit is the way to go.
Since content marketing converts almost six times more often than other marketing methods, and audiobooks and podcasts are only becoming more popular, the results are clear. Launching an event planning podcast is a great way to capitalize in this area to bring more leads to your event planning business.
4. Source More Content with Less Work.
Podcasting content material can be easily converted and repurposed to other content material, and half the work is already done. Event planner podcast transcripts can be converted to blog posts, articles, and even online courses. And in 2024, omnichannel marketing is going to be king.
5. Repurpose Podcast Content on Social Media.
Short and medium-form video content is consumed the most, statistically. Most viewers scrolling on a platform look at videos that are 60 seconds or shorter. Create snippets of your event planning podcast to plaster across platforms. It can convert traffic to the podcast itself and plant valuable seeds for the audience to think of your New York event planning business first.
Some event planning podcast topics that can be edited into compelling snippets might include:
- Event planning trends
- How to measure event success
- Catering, beverage, and entertainment trends
- Hot takes on up-and-coming entertainment options
- Benefits of live, virtual, and hybrid events
More Insights at The Event Planner Expo 2024!
If you’ve been thinking about whether or not a podcast is the right marketing strategy for your event business, keep these stats and insights in mind. Countless entrepreneurs, especially those focused on the “experiences” and “people” business, are leaning into podcasts and seeing big results.
Remember, too – the best place to discover all the best marketing insights is at The Event Planner Expo! The Expo is the #1 event of the year for thousands to connect, network, and build lasting industry relationships.
Secure your ticket(s) now, and look forward to creating new and powerful partnerships. You’ll gain those must-have marketing strategy insights and connections to the newest and best products and services to elevate your business, not to mention have a mega amount of fun!
