We’re always sharing the latest techniques for event marketing and insights for growing your event business here in New York. And it can be overwhelming, especially if you’re a solopreneur, to tap into every best practice all the time. But, some event advertising methods are downright essential to use, especially if you’re trying to sell event tickets and attract more attendees to a particular event you’re planning. Today, we’re highlighting the three event advertising resources NY event planners should be using right now and heading into 2024.
1. Event Targeting with X (Twitter)
Whenever event attendees are having a blast, they’re going to talk about it, share about it, and hashtag about it on X (Twitter.) And as the savvy event planner that you are, you can be leveraging this platform and these frequent event posting habits to your event planning advantage. You can zero in on event attendees for other events that also align with yours and target them with your ads.
Here’s how…
- Go to your X analytics and find the events dashboard.
- There, you can find holiday events, social events, festivals, and movie premiers from anywhere in the world.
- Click on any event that aligns with your event to see the audience data.
Use the analytics filters to help narrow down your event search. And from there, you can find all kinds of useful nuggets about who you should target with your ads. Use these metrics to tell you more about your event’s target age groups, genders, and location. You can also learn if that audience is engaging and posting about other events using their mobile devices or PCs. And with this captive audience of already engaged potential attendees, you can create X ads for your events. Create a new campaign and use Promoted Ads that will only display to those already actively posting about a similar event. Sprinkle in other audience insights and keywords, and voila! You’re automatically advertising to an audience of event goers about your upcoming NYC event!
2. Geotagging for Each Event
Another must-use tool in your event advertising arsenal is geotagging. It might be a hot topic buzzword, but geotagging is also a proven event advertising method worth exploring. It’s how you can geographically target a potential audience of event attendees or even new event clients.
Geotagging uses predictive analytics and AI to identify behavioral patterns of online users. It then provides you with insights needed to customize your online ads, only displaying to those within a specified region. This ad method is great for fundraising galas, trade shows, conferences, and open-to-the-public events. It’s also genius for event planners who are launching a new event niche or service, targeting a local audience of business decision-makers.
3. Retargeting Ads
You may not even realize it, but hundreds, maybe even thousands of website visitors will come across your event planning website and disappear again. Maybe they sought you out but got distracted and left. Or perhaps they found you by accident but didn’t have an upcoming event to reach out to you about just yet. These one-time site or landing page visitors have value to you as an event planner. And they’re perfect targets for retargeting ads.
Creating ad campaigns designed to reach people who’ve been to your site before can be huge for your business. It’s how you re-spark that original interest, bringing your event planning brand back to top-of-mind awareness.
Using Google AdWords, you can tie in your event ticket sales pages and re-engage those who’ve visited before. Use your Google Tag Manager to establish great codes, pixels, and tags for your ads. And consider creating different types of event ad designs, complimentary to full-screen or mobile device browsing. Get creative with your messaging and graphics, appealing as a reminder to those who were once introduced to your brand.
Discover All the Must-Have Event Ad Tools at The Expo
Start using these event advertising tools to inspire more attendees to all your New York events. And you can discover the very latest in must-have event advertising and marketing strategies when you get in the room with thousands of top pros at The Event Planner Expo! Reserve your exhibitor booth now for next October so you can showcase your event services to a captive audience of corporate decision-makers, too!
