Your Brand’s Best Friend: Understanding the Promotional Model Role
What Is a Promotional Model? Essential Guide to Starting Your Career A promotional model drives consumer demand for a product, service, or brand through direct, face-to-face interaction.
The Bare Necessities: What Every Basic Event Sponsorship Package Needs
Why Every Event Organizer Needs a Solid Sponsorship Foundation A basic event sponsorship package is a structured proposal that outlines the specific benefits and opportunities sponsors receive in exchange for their financial or in-kind support.
2025 Corporate Event Formats That Drive Engagement and ROI
Corporate events aren’t what they used to be. And honestly? That’s a good thing. In 2025, formats are shifting fast. The cookie-cutter conference or the predictable ballroom dinner doesn’t cut it anymore. Attendees want connection. Executives want numbers. And planners like you? You need both. So what’s working this year? Think innovation with purpose. Technology […]
Is Your Event Boring? 5 Red Flags NYC Guests Secretly Notice
NYC event planners, do think your event is killing it? Guests may think otherwise. Here are 5 red flags that your event is boring and how to make it unforgettable.
Branding Events: Top Strategies to Reinforce Your Impact
Let’s get something straight. Every event is a brand event. In a high-stakes market like New York City, where attendees are constantly comparing and posting, the difference between a forgettable event and a legacy-defining moment often comes down to one thing: branding. This is your complete guide to building and executing powerful brand experiences at […]
5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement
Imagine producing a NYC event so unforgettable it not only leaves people talking for years. We’re talking millions of dollars, viral engagement online, and hot mentions among YouTube influencers. Sounds like a dream, right? Experiential events are IT. And they’ve become the ultimate game-changer for big brands and small businesses alike. How can you as […]
Behind-the-Scenes Content: Building Anticipation and Trust
Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do that is by offering behind-the-scenes content that helps your guests feel like they’re part of the team. When you do it right, […]
Community-Driven Events: Turning Attendees into Advocates
Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local festival, community members are often passionate about these types of events. Tap into that passion, and it’s easy to turn attendees into advocates for your event. […]
Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists
Background music isn’t cutting it anymore. Your guests didn’t put on dress shoes and skip dinner with their kids just to vibe to the same ten songs from the corporate Spotify playlist. These days, if you want the energy up at your event, you need to let the crowd drive the soundtrack. Enter: lip sync […]
How to Turn Your Event Into an Immersive Brand Experience
In the ever-evolving world of event planning, it’s important to keep in mind that people remember how you made them feel. Corporate events, galas, and conferences need to move beyond the hosting basics to deliver bold, emotionally engaging, immersive brand experiences that leave a lasting impression on your guests. Gone are the days when branded […]