Post-Networking Email Templates That Actually Get Results
Send post-networking emails to make the most of your networking efforts. Turn your gift for socializing into a vehicle for relationship-building when you send follow-up emails.
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
How to Master Local SEO for NYC Event Businesses in 2025
Local SEO is more important than ever. With the advent of AI Overview, NYC event businesses have to work harder than ever to land on the first page and at the top of Google search results. Mastering local SEO for event businesses is one way to ensure marketing success in 2025. In this article, we’ll […]
2025 Digital Marketing Strategies to Fill Your NYC Event Calendars
New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday. The secret to keeping your event calendar full in 2025? Mastering digital marketing like a pro. From riding the latest email marketing trends to partnering with […]
12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
How to Leverage Social Media to Attract High-End Event Clients
Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]
Email Marketing Campaigns That Drive Bookings for NYC Event Planners
You’re no stranger to promoting NYC events. It’s in your blood and comes second nature to you. When you need to pack a house, you know how to get the word out – and in a big way. But what about marketing your own business? Are you just as savvy about landing event clients as […]
Why Local SEO Matters in Event Planning
An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is too large to achieve. It also may not return the best results for your goals. Instead, consider focusing your SEO efforts on local SEO. This small […]