Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]
7 Advantages of Finding a Business Mentor
The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be game-changing for your event planning career. Finding an event planning business mentor offers numerous advantages, particularly for those new to the industry or seeking to enhance their […]
9 Top Event Planning Newsletters Pros Should Subscribe to Right Now
As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]
Measuring Event ROI: 7 Things to Measure & Improve
As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve. […]
How to Maximize Online Advertising for Broader Event Reach
You could spend hours planning the perfect event. Without the right online advertising for event promotion, it is all wasted when you don’t have suitable attendance. Because we live in a digital world, you can reach people far beyond what traditional advertising alone could accomplish. Broaden your reach with these brilliant online advertising ideas for […]
Wearable Technology & Events: 5 Ideas to Consider
It is time to embrace the future and use wearable technology in your event planning business. Despite what many people think, wearable technology is no longer just a fun novelty. As an event planner, you can use this technology to take your events from ho-hum to over-the-top memorable. Plus, they offer impressive ROI, making your […]
How to Create Highly Compelling Landing Pages for Your Event Marketing Plan
Every business uses landing pages differently. But as an event planner, they’re incredibly useful tools as part of your event marketing strategy. Use landing pages to funnel email and website traffic to buy event tickets or RSVP. And landing pages are great for building anticipation and excitement for upcoming events, offering VIP exclusives, sponsorship packages, […]
3 Reasons to Collaborate with Other Event Professionals in 2024
We’re always promoting the many benefits of working together as event professionals. United, our insights can help to elevate an industry and keep the future of events growing and adapting. But there are additional advantages to consider, too. Whether you’re working with one other event planner to collaborate in curating a private event or you’re […]
10 Top Business YouTube Channels to Skyrocket Your Business
As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]
Grow Your Event Planning Business’ Following on Instagram with these 12 Insights
You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]