How to Develop Your Event Planning Brand, Logo & Image
Developing a strong event planning brand, logo, and image is crucial to distinguish your business and attract clients. Here’s a step-by-step guide, great for those of you just embarking on your business journey as an event planning professional! Step 1: Define Your Brand Identity Know who you are and how your mission and vision fit […]
How to Create a Strong Event Planning Brand for Your Business
You could have the best event planning business in your market. But if no one knows about it, then you aren’t getting the leads and clients that you should. As an event planner, you have to convince people to trust you enough to use your business. Having a strong event planning brand helps the business […]
5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]
8 SEO Insights for Promoting Your Events Online
When you first arrived in New York City, you may have felt invisible, like you were just another face in a sea of people. Your event website would probably express similar feelings if it could talk. With billions of event web pages out there, how can your NYC event page feel special? Event websites need […]
How to Attract Gen Z and Millennials to Your NYC Events
Together, they make up the largest cohort of working adults, and collectively, they have somewhere around a trillion dollars in spending power. You can bet your bottom dollar: Gen Z and Millennials will be your primary marketing target for your NYC events in the very near future if they aren’t already. So, how do you […]
Growing Your Event Business? 6 Tasks You Should Be Outsourcing
You’re moving up in the world. You may have started out as a fledgling NYC event planner with a WordPress website and a dream in your heart. But now you’re booking events and taking names. Go, you! As you climb your way into the big league of NYC event planning, you’ll have greater success and […]
11 Must-Attend Event Planning Conferences 2024 (October is a BIG one!)
As an event planner or event services professional, you know the business-boosting benefits of attending industry conferences. And 2024 is chock full of great event planning conferences and expos. But as we round the corner to the last half of the year, there are a few must-attend conferences to add to your list. While these […]
7 Green Event Planning Tips for New York Sustainability
Today’s event planners are actively leveraging more sustainable event planning methods into their processes. From coordinating green initiatives with NYC venues to implementing eco-friendly swag in conjunction with corporate event clients, you can reimagine all your events through a more earth-friendly lens. Today, we’re sharing popular trends to consider so you can promote sustainability with […]
Explore Time-Saving Tips for Busy New York Event Planners
Time is money – and especially for high-impact, hyper-busy New York event planners. So, you’re always looking for brilliant ways to shave minutes off of every tedious event planning task. Sure, you use apps and automations, you outsource vendors, and you take special care to avoid time-wasting activities. But today, we’re addressing a few specific […]
Innovations in Event Planning: Shaping the Future of Gatherings
The event industry is experiencing a period of phenomenal transformation. Gone are the days of static presentations and paper registration forms. Today, cutting-edge technologies are reshaping how we gather, fostering a more immersive, interactive, and data-driven event experience. From virtual reality experiences transporting attendees to new worlds to intelligent matchmaking algorithms connecting like-minded individuals, event […]