12 Instagram Strategy Ideas for Event Planners to Gain More Event Clients
There may be dozens of social media platforms out there. But they all fade away when a NYC event planner discovers Instagram. With its emphasis on dazzling visuals, Instagram is the perfect medium to showcase your event planning portfolio. And with a variety of content and creative features, Instagram won’t bore you like other social […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
10 Marketing Metrics That Matter Most for Events in 2025
Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined to count the bodies moving to the beat on the dance floor, measure the tenor of the conversation among attendees, or study the smiles of […]
Why the One-Size-Fits-All Events Packages Won’t Work in 2025
If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a […]
6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners
When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel. You know, important stuff. Other things, like schlepping over to the First Friday meeting at your local chamber, seem much less important when freezing […]
12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025
You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was too small or too weird for you to build your event planning chops. But now, a couple approached you wanting themselves and their guests dressed as zombies […]
Starting an Event Planning Business? 5 Reasons to Find a Mentor
You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the greasy neighborhood joint. Instead, you went to work on party favors, decorations, and a homemade cake. You invited the entire first-grade class, […]
How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages
You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing task list. But for all your hard work, you aren’t hitting your financial goals. Maybe you’re skimping on takeout meals or opting to stay in […]
6 Top Conferences Every Event Planner Needs to Exhibit at in 2025
The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]