Sustainability in Corporate Events: Strategies for Hosting Eco-Friendly Gatherings
While corporate events have long been a staple in the business world, their massive carbon footprint is undeniable. Thankfully, as more and more event professionals and corporations become climate-conscious, sustainable corporate events are becoming more popular. Many NY event planners are focusing on arranging eco-friendly business gatherings to follow their personal values and cater to […]
Social Media and AI Strategies to Bolster Your Event Business
AI use is on the rise across a variety of industries. Areas like healthcare, manufacturing, and even the event planning industry all use AI in some form. While some are worried that AI could become too powerful or even make their job obsolete, others view AI for the useful impact this tool can have on their business. […]
Event Marketing 101: The Foundation Strategy to Guarantee Results
There are so many best practices and innovative new strategies out there for boosted event marketing. But as a New York event planner, you’re going to want to make sure you have a solid foundation strategy in place before you branch out and start sampling other suggestions. Today, we’ll share insights about what your event […]
10 Points of Event Data You Should Be Gathering
New York event planners recognize that it’s important to collect and evaluate certain analytics for each event they plan. It’s how you gauge success in terms of attendance, engagement, and experiences. And some metrics are no-brainers to gather, like the number of registrations at a conference. But some points of data can be overlooked if […]
The Ultimate Guide to Planning Large Corporate Events
Are you starting to put together plans for a large corporate event? If so, it’s going to be important for you to take the right steps to ensure these plans come together without any problems. Even if you have a lot of experience when it comes to planning large corporate events, it can still be stressful […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]
Trade Show Planning Advice Today’s Event Planners Need to Hear
There’s event planning. Then there’s New York trade show planning. And for any New York event planners who curate industry conferences, expos, and trade shows, there is a new rulebook of strategies to make sure they’re engaging and successful. This is the advice today’s NYC event planners need to hear to ensure continued success when […]
Ignite Your Career at The Event Planner Expo
The Event Planner Expo is a three-day career-building event that attracts thousands of event professionals from all over the country. The expo gives you access to speakers, vendors and other industry experts, plus you get to network with fellow attendees from all over the world. If you want to work in the events industry but […]