Scaling Your Event Business in NYC: When and How to Expand Your Team
Countless tasks go into planning events in NYC. Your patchwork of event business duties ranges from finding a florist to putting together leis for a luau-themed corporate holiday party to figuring out how to translate an Excel budget spreadsheet into a simple and lovely pie chart for your client presentation. The trouble is that your […]
Does Your Event Planning Sales Pitch Need Work? 8 Improvements to Close More Deals
You’re elbow-deep into another pint of Ben and Jerry’s, reliving the sales pitch meeting in devastating detail. You wonder, Where did it go wrong? You thought it went well. You laughed. They laughed. There was a spark of connection. No, more than a spark, you were on fire. But it all combusted when the prospective […]
7 Ways to Start Banking More Event Client & Guest Reviews Online
For event planners, having online reviews is a must for attracting new clients. While you can sit back and wait for people to write a review on their own, this is not the best strategy. You won’t get as many positive reviews as possible if you put some effort into collecting positive reviews. Start by […]
How to Research Strong Keywords for Your Event Planning Business
In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
5 Benefits of Collaborating with Other Event Planning Professionals
New York City is known as a cutthroat market, so the idea of collaborating with other event planning professionals may seem ludicrous. After all, they’re the competition, right? Not so fast. Forming strategic partnerships and collaborating with others in the industry may have more advantages than you think. Let’s talk about five benefits of collaboration […]
Insights for Crafting & Sending the Most Attractive Event Invitations
We’ve lost something in our culture of all-day yoga pants and texting acronyms. After all, how sincerely can you wish someone a happy birthday when you only tap out three letters, HBD, instead of spelling the words out? Isn’t wishing for your friend’s happiness worth, at the very least, searching out an appropriate emoji? Sure, […]
12 Event Planner Essential Items to Have with You at All Times
Event professionals are masters of preparation and organization. And you likely thrive in high-energy event environments, wrangling vendors and juggling last-minute event checklists. In a way, you’re like a survivalist with a solution or innovative remedy for any challenge that arises. Today, we’re talking about what essentials event planners usually have on hand to ensure […]
How to Develop Your Event Planning Brand, Logo & Image
Developing a strong event planning brand, logo, and image is crucial to distinguish your business and attract clients. Here’s a step-by-step guide, great for those of you just embarking on your business journey as an event planning professional! Step 1: Define Your Brand Identity Know who you are and how your mission and vision fit […]
5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]