6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners
When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel. You know, important stuff. Other things, like schlepping over to the First Friday meeting at your local chamber, seem much less important when freezing […]
Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025
You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was too small or too weird for you to build your event planning chops. But now, a couple approached you wanting themselves and their guests dressed as zombies […]
Starting an Event Planning Business? 5 Reasons to Find a Mentor
You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the greasy neighborhood joint. Instead, you went to work on party favors, decorations, and a homemade cake. You invited the entire first-grade class, […]
How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages
You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing task list. But for all your hard work, you aren’t hitting your financial goals. Maybe you’re skimping on takeout meals or opting to stay in […]
Incorporating Live Performances for an Unforgettable Event Experience
Event attendees deserve a chance to let loose after a day (or more) of attending seminars, conferences, and trade booths. Give them an opportunity to let their hair down, loosen their tie, and whoop it up with an unforgettable live performance. Live entertainment will help crystallize your event in your attendees’ memories. Get their juices flowing […]
Building Strategic Partnerships to Grow Your Event Business
Event planning pros are already well-versed on the importance of relationships. You network your tail off to grow relationships that will support your success. You schmooze sponsors and connect with clients. Heck, the ritz and glitz of your finished product, in the form of spectacular events, boils down to the simple art of bringing people […]
Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]
Multi-Day Social Events in NYC: Proven Methods for Smooth Execution
Multi-day social events in NYC can make or break your event planning business. Execute them well, and you’ll quickly become one of the most sought-after event planners in the city. On the other hand, it can be difficult to recover from a disastrous multi-day social event. That’s why it’s crucial to keep your events running […]
How to Plan a Successful Fundraising Gala in NYC: An Event Planner’s Guide
Fundraising Galas are some of the highest-stakes events you can take on as an event planner. Not only do you have all the usual pressures of pulling off a showstopping NYC event, but you also need to be sure your gala is successful as a fundraiser, too. After all, your client is paying you to […]