Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]
Multi-Day Social Events in NYC: Proven Methods for Smooth Execution
Multi-day social events in NYC can make or break your event planning business. Execute them well, and you’ll quickly become one of the most sought-after event planners in the city. On the other hand, it can be difficult to recover from a disastrous multi-day social event. That’s why it’s crucial to keep your events running […]
How to Plan a Successful Fundraising Gala in NYC: An Event Planner’s Guide
Fundraising Galas are some of the highest-stakes events you can take on as an event planner. Not only do you have all the usual pressures of pulling off a showstopping NYC event, but you also need to be sure your gala is successful as a fundraiser, too. After all, your client is paying you to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Scaling Your Event Business in NYC: When and How to Expand Your Team
Countless tasks go into planning events in NYC. Your patchwork of event business duties ranges from finding a florist to putting together leis for a luau-themed corporate holiday party to figuring out how to translate an Excel budget spreadsheet into a simple and lovely pie chart for your client presentation. The trouble is that your […]
Does Your Event Planning Sales Pitch Need Work? 8 Improvements to Close More Deals
You’re elbow-deep into another pint of Ben and Jerry’s, reliving the sales pitch meeting in devastating detail. You wonder, Where did it go wrong? You thought it went well. You laughed. They laughed. There was a spark of connection. No, more than a spark, you were on fire. But it all combusted when the prospective […]
7 Ways to Start Banking More Event Client & Guest Reviews Online
For event planners, having online reviews is a must for attracting new clients. While you can sit back and wait for people to write a review on their own, this is not the best strategy. You won’t get as many positive reviews as possible if you put some effort into collecting positive reviews. Start by […]
How to Research Strong Keywords for Your Event Planning Business
In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]