How to Assess a Portfolio When Hiring an Event Photographer
Why settle for just memories when you can immortalize every moment? Picture this: The lights dim, the crowd hushes, and your meticulously planned event unfolds. In these fleeting, irreplaceable moments, an expert event photographer becomes more than just a bystander; they become the silent narrator of your story. Capturing laughter, excitement, and those unscripted instances, the right […]
How to Handle Last-Minute Event Changes Like a Pro
As a NY event planner, you’re no stranger to event hiccups and challenges. And you’re probably familiar with some of the event day horror stories floating out there among the event services community. From wildlife invading the big wedding to catastrophic weather knocking out power during your conference, nature can play a big role in […]
Top 12 Bakery & Dessert Specialists for NYC Holiday Events
Jackson’s “Action Painting I,” on display at the MoMA, is a big draw to the famed art museum. And it’s almost a perfect piece of art, except for one thing: you can’t eat it. Luckily, Gotham’s top bakers are adept at creating mouthwatering masterpieces every bit as artful as anything you’d find on a gallery […]
11 Common Outdoor Event Planning Mistakes to Avoid at All Costs
Putting on a big event isn’t easy, and you should start planning several months in advance. If you’re organizing an outdoor event, there’s a good chance you’ll be feeling some pressure. While you may be worried about everything you have to get ready, it’s important to stay organized and be prepared for any challenges you might […]
Tips and Tricks on How to Choose the Perfect Event DJ
When it comes to your event planning checklist, there are some things you don’t want to overlook. Sure, you’ve got the food, the flowers, and the venue. But one crucial aspect you don’t want to skimp on is your event DJ. Music is an important factor in any in-person event. Not only can it fill the […]
Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
The Grand Symphony of Meetings: A Behind-The-Scenes Odyssey with Meeting Planners
When a room hums with activity, the clinks of glasses mingling with the hum of conversation, and the joyous embrace of corporate events or holiday parties, there’s more than meets the eye. Just like a conductor orchestrating a grand symphony, the meeting planners are at the heart, weaving magic behind the scenes. 1. The Visionary […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
Not Getting Traffic on Social Media? Try Improving These 8 Things for Immediate Results
Social media marketing can be tricky. And while you do your best to keep up with emerging trends and best practices, you sometimes feel you’re not getting the traffic you need. So, what can event planners do to beef up their social media engagement? Keep reading. This is the shortlist of social media marketing improvements […]