How Sensory Experiences Can Elevate Your Event & Increase Engagement in 2025
Imagine walking into a NYC event (maybe a social party or a corporate gala) that feels like stepping into a whole new, and completely different world. Vivid visuals catch your eye, a soothing melody fills the air, and the aroma of fresh flowers instantly uplifts your mood. This is the magic of sensory-driven event design. […]
Master the Science of Planning Networking Events: Strategies for High-Value Connections
Planning a networking event isn’t just about picking a venue and sending out invites. It’s about creating an environment where connections thrive. Whether you’re organizing for professionals, entrepreneurs, or industry leaders, the secret lies in understanding the science behind effective networking. It’s not just an art, either. It’s a strategic process that can make or […]
What 7-Figure NYC Event Planners Know That You Don’t (Yet)
In NYC, it’s not unusual to plan a rooftop bash on a Tuesday and a museum launch by Friday. If you’re not sharp, you’re out. The highest-earning planners in NYC are consistently strategic, relentless, and always ten steps ahead. So what’s the secret sauce these top-tier pros are working with? Let’s pull back the velvet […]
The 10 Most Influential Event Planners in NYC (2026)
New York City is the undisputed capital of world-class events, and behind every unforgettable gala, product launch, and corporate conference, you’ll find the city’s most visionary event planners. These top event planners in NYC set the standard for creativity, luxury, and flawless execution. Whether you’re planning a premium corporate event or an intimate social gathering, […]
Starting an Event Planning Business? 5 Reasons to Find a Mentor
You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the greasy neighborhood joint. Instead, you went to work on party favors, decorations, and a homemade cake. You invited the entire first-grade class, […]
The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business
Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation and proves your event expertise. By strategically showcasing positive reviews, you create social proof that attracts new clients and builds trust. Harnessing the power of testimonials is key to […]
Building a Referral Network in NYC: Marketing Tips for Event Planners
Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird & Branch, and your phone is blowing up with new clients. It may seem like a far-fetched dream now, but it could be your reality when you build […]
Growing Your Event Business? 6 Tasks You Should Be Outsourcing
You’re moving up in the world. You may have started out as a fledgling NYC event planner with a WordPress website and a dream in your heart. But now you’re booking events and taking names. Go, you! As you climb your way into the big league of NYC event planning, you’ll have greater success and […]
Overcoming Imposter Syndrome: Strategies for Building Confidence as an Event Planner
Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and needles. You stand up straighter, steady your voice and prepare your best Mathew McConaughey handshake. Because you can’t let them know that deep down you’re a […]
10 Traits of Successful Entrepreneurs: What Sets Them Apart
Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits […]