How to Manage Bad Weather at Your Outdoor Corporate Event

Expert event planners from New York stress how important it is for planners to stay flexible with their events. This can apply to events where the weather may cause some issues. As an event planner, you have to juggle a multitude of tasks. This includes finding a solution when bad weather occurs at one of your events. If […]

5 Metrics Your Events Biz Should Measure Often

Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]

Social Media Event Marketing Mistakes to Avoid

Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]

How to Coordinate a Stunning Cocktail Hour

Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]

4 Ways to Improve Communications During Your Event

One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]

Why Event Lighting Is So Important for the Guest Experience

There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]

4 Ways to Gain More Exposure & Awareness for Your Event

Planning a successful event means learning how to master the art of generating buzz, exposure, and awareness. Today, we’ll share a few methods to improve how you create excitement with marketing and messaging. And hopefully, you’ll be inspired to get creative about boosting attraction for all your New York events. Dedicated Event Websites You might […]

Corporate Event Must-Haves in 2023

New York event planning is different today than it was in years past. And if you’re planning corporate events, including team meetings, product launches, and company gatherings, there are a few new insights to consider. Today’s corporate events expect different experiences. And these are the must-haves to add to your corporate event planning strategies to […]

5 Ways to Make Your Red Carpet Event Phenomenal

New York event planners are no strangers to planning red carpet events. But if you’re still looking for inspiration and new ideas on elements to make it phenomenal, keep reading. We’ll share some of the latest insights, guaranteed to make your red carpet event a huge success. 1. What Type of Red Carpet Event Is […]