5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]
Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully
As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an eye-popping $2.5 trillion by 2035. That’s why today’s most successful event planners aren’t just creating unforgettable events – they’re expanding their event […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
19 Ways to Build a Strong Event Planning Team That Laughs in the Face of Stress
The entertainment showed up blitzed. Attendees are circling the block because the new parking garage was closed by officials due to building code violations. And to top it off, the catering company underestimated how much food you’d need, and the tacos are running dangerously low. How’s your event team holding up? It’s no wonder The […]
5 Time Management Hacks for Event Planners
If event planning has you feeling like The White Rabbit from Alice’s Adventures in Wonderland, then it’s time to revisit your time management skills. Planning your time with the same gusto and expertise with which you plan events will improve all areas of your life. Professionally, you’ll meet all of your deadlines while still finding […]
7 Essentials to Scale Your Event Planning Business in 2026
Your event planning business had a good year in 2025, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]
10 Red-Hot Event Marketing Tips to Sell Tickets Like a Boss
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure success is ticket sales. Event registrations are not only an important measuring stick for your event’s success, they’re also a key influencing factor in […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]