Building Strategic Partnerships to Grow Your Event Business
Event planning pros are already well-versed on the importance of relationships. You network your tail off to grow relationships that will support your success. You schmooze sponsors and connect with clients. Heck, the ritz and glitz of your finished product, in the form of spectacular events, boils down to the simple art of bringing people […]
Email Marketing Tips to Stay Top of Mind with Potential Clients
Mad Men of yesteryear could only dream of a marketing strategy as effective as email marketing. For every dollar you invest on email marketing, NYC event planners can expect to receive roughly $36 in revenue. But that doesn’t mean email marketing is easy money. Rather, it’s a skill with a long list of best practices […]
How to Leverage Social Media to Attract High-End Event Clients
Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a […]
5 Proven Strategies to Build Your Event Planning Brand
Breaking into the event world and making a name for yourself in NYC can be challenging. As one of the biggest markets for event planners, New York City offers both unlimited potential for growth and serious competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to […]
Multi-Day Social Events in NYC: Proven Methods for Smooth Execution
Multi-day social events in NYC can make or break your event planning business. Execute them well, and you’ll quickly become one of the most sought-after event planners in the city. On the other hand, it can be difficult to recover from a disastrous multi-day social event. That’s why it’s crucial to keep your events running […]
The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business
Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation and proves your event expertise. By strategically showcasing positive reviews, you create social proof that attracts new clients and builds trust. Harnessing the power of testimonials is key to […]
The Event Planner Expo 2024: Let the Countdown Begin!
Get ready for the most thrilling and highly anticipated event of the year for event professionals—The Event Planner Expo 2024, happening October 15th–17th in New York City! This three-day, action-packed conference brings together the brightest minds in the event and hospitality industries. So, if you’re passionate about events, networking, and upping your game, this is […]
Luxury Branding for Event Planners: How to Appeal to NYC’s Elite
New York City is a global hub for luxury, where elite brands thrive on exclusivity, opulence, and impeccable execution. As an event planner, tapping into this market can elevate your business to new heights, but attracting these high-end clients requires a keen understanding of luxury branding. How can you appeal to NYC’s most prestigious brands? […]
Top Networking Tips for Event Planners Looking to Grow Their Business in NYC
New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is essential for standing out in the Big Apple. […]
Email Marketing Campaigns That Drive Bookings for NYC Event Planners
You’re no stranger to promoting NYC events. It’s in your blood and comes second nature to you. When you need to pack a house, you know how to get the word out – and in a big way. But what about marketing your own business? Are you just as savvy about landing event clients as […]