Email Marketing Mistakes to Avoid
Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the space and making it hard to discern which tactics are the most effective. Event planners can rely on email marketing campaigns to solicit new clients, […]
4 Feel-Good Strategies to Improve Attendee Engagement
There’s a lot of event planning advice out there about improving attendee engagement. And yes, having the right strategies and best tools at your disposal will certainly make a big difference in the guest experience. But sometimes, it’s the feel-good extras that make a great experience spectacular. Here are some of those little things that […]
Planning Conferences & Trade Shows in 2023
Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]
Event Planners Are Exploring the Benefits of Podcasts
Event planners will use this New Year time to often review data and metrics about their marketing plans. The idea is to spot areas of improvement and trends that warrant new strategies in the new year. And for some, those improvements come in the form of new marketing channels altogether. In 2023, prepare to see […]
Continued Learning: Why Event Planners Should Constantly Be Evolving
It’s that magical (and rushed) time of year again when millions of people re-evaluate their choices, habits, and routines to set new goals for the new year. As an event planner, you might be evaluating your goals, too, both personally and professionally. Don’t fall into the statistics of those who bail on their resolutions within […]
Why Networking Events Are Mission-Critical for Event Planners
When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every day is plan events and organize celebrations, sometimes, the last you want to do is attend an event. But networking and professional business gatherings are mission-critical for […]
Cold Calling for Success: An Event Planner’s Guide to Landing Clients
How are your cold-calling skills? Do you feel you could be landing more New York conference and event clients if you could just improve your pitch? And with all the so-called advice out there suggesting that cold-calling is dead, should you be eliminating it from your sales process altogether? There are a lot of questions […]
What Types of Events Are Making a Huge Comeback Right Now?
As a New York event planner, you know and understand the roller coaster our industry experienced in recent years. But there is a massive comeback movement of all kinds of events. And you have a unique opportunity to expand your planning services to include these types of resurging events and conferences. Get inspired and tap […]
4 Signs You’re Ready to Hire Another Event Planner into Your Business
Some event planning professionals start their entrepreneurial journey as solopreneurs. You might be on such a journey now, taking on all the business responsibilities of landing new clients, marketing, event planning, and operations. And while you might be able to sustain that pace of work in the beginning, there will come a point when you […]