Event Planning Through a Lens of Diversity & Inclusion
Diversity, equity, and inclusion are no longer nice-to-have strategies. Today’s businesses need to have DEI strategies. And event planning companies are no exception. There is a movement across the events industry to adopt more diverse and inclusive practices into your planning. Convention and visitor bureaus all across the country are expanding to attract more diverse […]
A Guide on Creating Ad Campaigns for Event Professionals
For event professionals, it can be difficult to make sure that you’re doing everything possible to market your events, brand or business. After all, there’s so much more to marketing these days than just putting up posters around town and buying advertisements in local newspapers. With the advent of social media as well as online […]
Hybrid Events: A Guide for Event Professionals
Event professionals are utilizing hybrid events as a great way for brands to create unforgettable experiences for their target audiences. However, due to the complexity of these types of events, it can be difficult for event professionals to know where to start or what steps need to be taken throughout the process. In this guide, […]
Event Planning Systems Event Professionals Need to Know About
For event professionals who have everything, these are the tools that will make your life as easy as possible. Event Planning Systems for Event Professionals: Active Network Active Network is an online event management software that offers a complete solution for managing events and conferences. The platform includes all the tools you need to plan […]
How Event Professionals Are Attracting High Ticket Clients
Event professionals have a tough job. They have to find new business and keep their existing clients happy – all while managing budgets that are often tight and time constraints that are even tighter. Lead generation is key to succeeding at this balancing act, but it can be difficult for event planners to generate leads […]
Virtual Event Planning? 5 Reasons to Have a Virtual Host
New York event planners are exploring virtual events more and more. Either as stand-alone engagements or as hybrid elements of an in-person engagement, virtual event planning is likely going to stick around. You might be looking to find new ways to improve how your virtual events work for your clients. And having a virtual host […]
How Event Professionals are Revamping Their Business
Event professionals are an integral part of a brand’s identity and growth. They help build brand awareness, sell your products and services, attract more customers, and create lasting relationships with them. But as an New York event planner for a growing business, it can be difficult to keep up with all the demands on your […]
Go Africa Carnival Is a Must-Experience Event!
If you’re looking for an incredibly authentic and immersive cultural experience, block off your calendar for July 16th. The Go Africa Carnival is coming to New York City, and it’s going to be an amazing festival this year. The Go Africa Network, Inc., a non-profit organization dedicated to supporting the development, education, and cultural initiatives […]
Door Prizes & Party Favors Guests Will Love
New York event planners are always on the hunt for creative new ways to delight guests with door prizes and party favors. If you’re feeling stuck and are needing some inspiration, this is a must-read. From weddings, birthdays, and bar mitzvahs to corporate events and product launch parties, you need cool and memorable gift ideas […]
What Metrics You Should Be Analyzing with Each Event
It used to be that when a client told you the event you planned was a home run, that was all you needed to hear to equate success. But in today’s event planning industry, there is so much more that you can measure to determine an event’s level of success. And the event metrics will […]