What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
Beyond the Hashtag: Crafting Micro-Moments That Drive Event Buzz
In a world where everyone deals with information overload, it’s easy for potential guests to tune out all but the best marketing. With everything just a click away, micro-moments have replaced the traditional decision-making pipeline, making them more important than ever for savvy event planners. If you want to get ahead of the competition, it’s […]
Grow Your Event Planning Business with These 6 Genius Strategies
Marketing and advertising strategies can lose effectiveness over time. And as an event planner, you’re going to need to keep up with your marketing results to spot when changes are necessary. Whether you specialize in corporate events and conferences or social events and celebrations, staying aligned with your target audience is important. Additionally important is […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
Drive More Traffic to Your Event Planning Website with These 6 Strategies
How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
Event Trade Shows: A Look at Experiential Marketing
Are you tired of hearing about virtual reality and gamification at event trade shows? If so, don’t worry: the next big thing in experiential marketing is right around the corner. The Event Planner Expo 2022 will be a tell-all for event profs looking to execute top-notch experiences! Until then, the following trends will help you […]