5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]
8 SEO Insights for Promoting Your Events Online
When you first arrived in New York City, you may have felt invisible, like you were just another face in a sea of people. Your event website would probably express similar feelings if it could talk. With billions of event web pages out there, how can your NYC event page feel special? Event websites need […]
9 Strategies for Effective Event Marketing in New York
Let’s put our marketing hats on for a minute. How effective are your event marketing strategies right now? Are you selling more event tickets? Are you landing more event planning clients in your target niche? If you’re not, or worse, not sure, keep reading. These nine marketing strategies are must-haves in any New York event […]
Storytelling in Sales: How to Craft Compelling Narratives to Win Event Clients
You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]
The Role of Social Media Marketing in Event Promotion: Strategies for Success in 2024
It’s no secret. If any business wants to really get on the radar of its clients, it HAS to be on social media. But a mere presence alone isn’t going to move the needle with social media marketing. And when it comes to event planners who need proven platforms for event promotion, social media is […]
9 Top Event Planning Newsletters Pros Should Subscribe to Right Now
As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]
How to Create Highly Compelling Landing Pages for Your Event Marketing Plan
Every business uses landing pages differently. But as an event planner, they’re incredibly useful tools as part of your event marketing strategy. Use landing pages to funnel email and website traffic to buy event tickets or RSVP. And landing pages are great for building anticipation and excitement for upcoming events, offering VIP exclusives, sponsorship packages, […]