How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]
Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility
Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content partnerships can help you reach bigger audiences, boost brand visibility, and turn your event into the thing everyone’s talking about on Monday morning. Let’s break down […]
Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance
If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive analytics. Generative AI is transforming how top-tier event planners craft campaigns, engage audiences, and most importantly, fill the room. From personalized content […]
The New Rules of Event SEO: How to Make Sure Your Event Gets Found (and Filled)
In New York City, where there’s an event happening on every corner, just putting together an incredible experience isn’t enough. If people can’t find it, they won’t show up. That’s where SEO comes in. Not the old-school kind filled with awkward keywords and shady tricks—but a modern strategy that helps your event land in front […]
What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
3 Must-Have AI Tools Every Events Business Needs to Stay Ahead
Let’s cut the fluff — if you’re still doing things manually in 2025, you’re falling behind. AI isn’t the future. It’s the present. And if you’re in the events business, you either embrace it or get outpaced. Here are three essential AI-powered tools (plus two bonus game-changers) that we use every single week to scale […]
From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine
You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to figure out what gives. Why aren’t people buying tickets? Chances are, you just need a boost […]
5 Brutal Reasons You Can’t Miss The Event Planner Expo This Year
(And What You’ll Regret If You Don’t Show Up) Let’s be honest: this isn’t just another networking mixer. The Event Planner Expo is the event marketing conference NYC professionals talk about all year long — for good reason. It’s where serious event pros, marketers, founders, and decision-makers gather to build real connections, land major deals, and […]
Geo-Targeted Campaigns: Utilizing Location-Based Marketing for Event Outreach
Successful marketing depends on reaching the right audience for your event. As an event planner, the last thing you want is to waste time and money advertising to people who will never attend your event. Thankfully, geo-targeting campaigns make it easy to reach your target audience of guests and event clients. Here’s why you should […]
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]