Using “Main Character Energy” to Market Your Event’s VIP Experience
Discover how to channel “main character energy” in your VIP marketing to transform your event into a headline worthy narrative that guests can’t wait for.
Sponsorship Recap Reports That Wow (And Make Renewal a No-Brainer)
Ready to turn your sponsorship recaps into renewal machines? Don’t just thank sponsors, show them the full value of their investment and open the door for bigger, better partnerships.
Email Isn’t Dead–But Your Email Strategy Might Be
Email marketing is far from dead, but most event pros are stuck using outdated tactics. Learn how to modernize your strategy to get better results in 2025.
33 Brilliant Reasons You Need to Attend The Event Planner Expo 2025
Discover 33 powerful reasons to attend The Event Planner Expo 2025, from headline speakers like Daymond John to unmatched networking, education, and client opportunities in NYC this October.
Turn Your Event Into a Content Engine: How to Build a Month of Marketing Assets From One Night
Learn how to turn one event into a month-long stream of marketing content that boosts visibility, engagement, and ROI.
The Speaker Stack Strategy: Using Micro-Influencers to Build Hype Before Your Event
In 2025, having a killer keynote for your events just isn’t cutting it. You can lock in a powerful voice, a bestselling author, or even a TEDx legend. But if nobody knows who’s coming until they arrive… you’re already behind. The top event planners in NYC are now building Speaker Stack Strategies. These are layered lineups of […]
Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s
Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories capitalize on urgency, FOMO, and bite-sized content, the exact trifecta that moves viewers from casual followers to confirmed attendees. Here’s how you can build incredible IG story […]
Paid Ads for Events in 2025: What Event Pros Need to Know
Organic search is an integral part of your online marketing strategy, but the competition is fierce. In 2025, paid advertising is where you should focus your digital marketing energy. For NYC event professionals, it’s crucial to promote a public activation. But not all ad strategies are created equal, and the event industry has unique nuances. […]
Networking in the Algorithm Age: How to Build Your Personal Brand as an NYC Event Planner on LinkedIn & TikTok
Remember networking? Back when before a “personal brand” when it meant lurking near the bar, gripping a glass of cheap Chardonnay, pretending to laugh at small talk you’d already forgotten, and stuffing business cards into your bag, thinking, Yep, I’ll definitely follow up. Fast forward to 2025. Those days are toast, along with flip phones […]
How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]