15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
Improve Your Presence Online with These 5 Tips
If New York event planners learned one thing from the past few years of event planning, it’s the mission-critical importance of having a strong online presence. Reaching and engaging colleagues, client prospects, and event attendees is essential for business success. And there are always new insights to help improve your online efforts. Here is some […]
Guests Yawning? 6 Ways to Avoid Corporate Event Boredom
Whether you’re planning a corporate meeting, product launch, brand introduction, or training, corporate events require unique approaches to attendee engagement. As an event planner, you’ll want to incorporate great strategies that keep your guests plugged in throughout the entirety of your event. And here are a few event planning ideas for inspiration as you continue […]
Get More Mileage Out of Your Content
Let’s talk about content. As a New York event planner, you’re always looking for marketing insights and new ways to increase brand awareness. Of course, you might already have social media posting schedules, newsletters, and blogs in place, too. But are you really getting all the valuable mileage out of your current content strategy? If […]
5 Ways to Work with Your Remote Keynote Speakers
Virtual events are here to stay. And New York event planners know that they’ll have to continue to improve every aspect of delivering virtual event planning services. One pillar of your upcoming event may include engagement and management of remote speakers. Whether you’re hosting remote keynote speakers or panels of remote-speaking guests, there are some […]
8 Mistakes to Avoid When Live Streaming Your Event
So many event planners are exploring live streaming these days. Of course, you likely had to when you focused entirely on virtual engagements in 2020 and 2021. But now, as more clients are venturing back to in-person engagements, you’re still leveraging the virtual hybrid for a more enhanced experience and broader attendee reach. But if […]
10 Ways to Sell More Tickets for Your Next Event
When you’re event planning for a conference or event that involves ticket sales, you’ll always appreciate suggestions and insights for improvement. And there are proven strategies today’s New York event planners are tapping into to scale ticket sales in innovative new ways. Keep reading and see if any of these ideas can help grow your […]
7 Challenges NYC Event Planners Are Facing
New York event planners are incredible problem solvers. It’s practically your superpower as you meet challenges head-on and overcome them. But running an event planning business today means taking on new challenges. And if you’re struggling, you’re not alone. To help gain perspective and to offer invaluable insights, we wanted to share some of the […]
Developing Your Event’s Call to Action
Let’s talk about CTAs. A strong and effective call to action is mission-critical to your event planning business. It’s how you’ll attract attendees to an event. It’s also how you’ll attract new clients to your services. But there’s a lot to unpack and understand with how CTAs work. And there are plenty of “best practices” […]