How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
10 Social Media Marketing Strategies for Your Events Business
In a hyper-connected world largely shaped and driven by social media, it’s no surprise that event planners turn to social media platforms to engage potential event attendees. However, if you wish to stand out from run-of-the-miller event businesses, you will need foolproof social media marketing strategies to promote your events in NY. According to Statista, […]
Drive More Traffic to Your Event Planning Website with These 6 Strategies
How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy […]
How to Keep Your Attendees Engaged Throughout Those All-Day Corporate Events
When you’re charged with coordinating and producing corporate events and New York conferences for your industry clients, you’ll want to incorporate ways to keep guests engaged. And when those events last all day, event planners need to get creative with attendee engagement strategies. Today, we’ll share brilliant insights you can use to keep all your […]
Not Getting Traffic on Social Media? Try Improving These 8 Things for Immediate Results
Social media marketing can be tricky. And while you do your best to keep up with emerging trends and best practices, you sometimes feel you’re not getting the traffic you need. So, what can event planners do to beef up their social media engagement? Keep reading. This is the shortlist of social media marketing improvements […]
14 Types of Corporate Events You Should Be Planning with Your Event Planning Business
New York event planning can be a super-successful business. There are hundreds of event opportunities you can be targeting every day. But if you’re in the corporate event planning space, you have an even bigger value proposition opportunity. Get inspired to broaden your company’s event planning services. And explore all the different types of corporate […]
Sustainability in Corporate Events: Strategies for Hosting Eco-Friendly Gatherings
While corporate events have long been a staple in the business world, their massive carbon footprint is undeniable. Thankfully, as more and more event professionals and corporations become climate-conscious, sustainable corporate events are becoming more popular. Many NY event planners are focusing on arranging eco-friendly business gatherings to follow their personal values and cater to […]
6 Event Planning Hacks to Save Time
How many times have you, as an event planner, wished for the possibility of more time? Or maybe you secretly hoped for a clone of yourself to get all the things done and checklists tackled. Time to an event planner is just as valuable as revenue. And today, we’re sharing time-saving hacks you can use […]
Event Marketing 101: The Foundation Strategy to Guarantee Results
There are so many best practices and innovative new strategies out there for boosted event marketing. But as a New York event planner, you’re going to want to make sure you have a solid foundation strategy in place before you branch out and start sampling other suggestions. Today, we’ll share insights about what your event […]
10 Points of Event Data You Should Be Gathering
New York event planners recognize that it’s important to collect and evaluate certain analytics for each event they plan. It’s how you gauge success in terms of attendance, engagement, and experiences. And some metrics are no-brainers to gather, like the number of registrations at a conference. But some points of data can be overlooked if […]