Networking with Purpose: 5 Tips to Better Form Strategic Connections
You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be a wallflower. Don’t just hang with colleagues and friends you know. And don’t just mingle. Follow these tips and insights to infuse your networking […]
5 Benefits of Going Live at Your Events
Once your big event kicks off, don’t assume you’re done marketing. In fact, some of the best event marketing results come from efforts you make during and after your event. One such method of engagement involves using “live” features on Facebook and Instagram. Today, we’ll share some of the biggest reasons you should consider going […]
3 Ways to Significantly Boost Your Event Planning Business Bottom Line, Right NOW
There’s marketing and sales advice in abundance out there, designed to help you land new event planning clients down the road. But what if you need to surge your bottom-line earnings right now? Are you missing opportunities to close deals today? If you have short-term sales goals to meet this week, there are some things […]
Blogging for Results: 10 Secrets to Boost Your Event Planning Business
How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you feel like your ideas are running dry and you’re rushing your process. But if you have a plan, you can avoid these blogging pitfalls and start […]
Why Event Lighting Is So Important for the Guest Experience
There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]
6 Event Planning Skills You Can Always Be Sharpening
To be a successful event planner in today’s economy, you’ll need to be dynamic and flexible. And you’ll want to be constantly looking for ways to improve your event planning skills. Look for ways to boost how you find your creativity, how you manage event budgets, and how you problem-solve. Moreover, you can explore these […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
How Today’s Event Planners Are Hosting Even Bigger NYC Events
If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the characteristics of today’s events, conferences, and celebrations you might notice is the sheer size and scope of the events themselves. Today’s conferences are bigger than ever. […]
Business Pulse Check: 6 KPIs Event Planners Should Be Evaluating
New York event planners can always be exploring new ways to improve and grow the success of their events and conferences. But to really keep up with a business pulse check, you need to make sure you’re measuring the right metrics. Key performance indicators (KPIs) for event planners can vary, depending on the nature of […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]