7 Strategies to Make the Most of Every Networking Event
What networking goals have you set for yourself in 2023? If you’re still working out those details, keep reading. Today, we’ll share networking strategies and insights you can adopt to make the absolute most of your networking efforts this year. And for many New York event planners, 2023 is going to be all about building […]
Perfecting Your Craft: 4 Resources Event Pros Use to Stay Sharp
Your company’s growth and success as a New York event planner lie within your ongoing ability to improve, sharpen, and polish your creativity and skills. And today’s event pros are tapping into a host of apps, software, and resources to stay on their A-Game. Here are a few ideas for you to consider as you […]
4 Reasons You’re Not Scaling Your Event Business (And What to Do About It)
Even the most successful New York event planners experience stagnant growth with their businesses. And if you’re struggling to scale or grow your event planning services, here are a few reasons to consider. If any of these scenarios sound familiar, we’ll offer suggestions to help you overcome those growth challenges. 1. There’s a Quality vs. […]
An Event Planner’s Guide for Landing New Clients
Event planners are masters at adapting and changing to the crazy market dynamics every year. But if you’re struggling to land new clients, or need help finding your new way forward in 2023 sales efforts, keep reading. This is the ultimate guide for event planners who are looking for a boost in how they grow […]
How Event Planners Can Boost Their Creative Processes
Just as authors can experience writer’s block, New York event planners can find themselves in creative ruts. If you’re feeling stuck or are looking for creative inspiration, keep reading. Today, we’ll share some effective methods for boosting your creative process and tapping into those brilliant event-planning ideas again. Two Heads Are Better Don’t lock yourself […]
Email Marketing Mistakes to Avoid
Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the space and making it hard to discern which tactics are the most effective. Event planners can rely on email marketing campaigns to solicit new clients, […]
What Role Keywords Play in Your Event Planning Marketing Strategy
Most of your marketing, for your events and your business, is online. And the digital rulebook for success continues to shift and change. But one aspect that continues to be prominent and relevant to any digital marketing strategy involves keywords. We’ll take a deeper dive so event planners like you can grasp a better understanding […]
Event Pro Resolutions: 3 Reasons to Explore New Networking Circles
Event professionals will often use this year-end wrap-up time to reflect upon successes and failures. You’ll likely be looking for new strategies and improvements that you can implement into your plans for 2023 that bring results in new clients, new industry relationships, and new opportunities. Be sure to add networking to your list of resolutions. […]
Planning Conferences & Trade Shows in 2023
Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]