Team-Building with Pizza School NYC
NYC is known for fantastic pizza (the best, in our opinion.) Pizza School NYC has been on a mission to spread the joy of pizza-making since its opening in 2010. Founded by husband-and-wife team Mark and Jenny Bello, the school has become a go-to destination for pizza lovers from all over the world. Students leave […]
How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]
What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
Geo-Targeted Campaigns: Utilizing Location-Based Marketing for Event Outreach
Successful marketing depends on reaching the right audience for your event. As an event planner, the last thing you want is to waste time and money advertising to people who will never attend your event. Thankfully, geo-targeting campaigns make it easy to reach your target audience of guests and event clients. Here’s why you should […]
Networking Without the Name Tag: Creative Ways to Build Real Relationships in NYC’s Event Scene
Let’s be honest: no one shows up to a rooftop mixer hoping to make awkward small talk while juggling a warm glass of white wine and fidgeting with a name tag that won’t stick. The best networking doesn’t feel like networking at all. It feels like a connection. In NYC’s fast-paced event scene, the most […]
What 7-Figure NYC Event Planners Know That You Don’t (Yet)
In NYC, it’s not unusual to plan a rooftop bash on a Tuesday and a museum launch by Friday. If you’re not sharp, you’re out. The highest-earning planners in NYC are consistently strategic, relentless, and always ten steps ahead. So what’s the secret sauce these top-tier pros are working with? Let’s pull back the velvet […]
19 Ways to Build a Strong Event Planning Team That Laughs in the Face of Stress
The entertainment showed up blitzed. Attendees are circling the block because the new parking garage was closed by officials due to building code violations. And to top it off, the catering company underestimated how much food you’d need, and the tacos are running dangerously low. How’s your event team holding up? It’s no wonder The […]
5 Time Management Hacks for Event Planners
If event planning has you feeling like The White Rabbit from Alice’s Adventures in Wonderland, then it’s time to revisit your time management skills. Planning your time with the same gusto and expertise with which you plan events will improve all areas of your life. Professionally, you’ll meet all of your deadlines while still finding […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
Creating a Strong Event Planning Portfolio: The Complete 2026 Guide
Your event planning portfolio is one of the most powerful tools for attracting clients and growing your business. More than just a collection of past events, a strong portfolio is a strategic showcase of your creativity, versatility, and expertise. In 2026, the way clients evaluate event planners has evolved, and your portfolio needs to keep […]