How to Build a Sales Team That Loves Closing as Much as You Do
Let’s get real. Hiring people who can sell isn’t that hard. Hiring people who love to sell event planning services the way you do? That’s the magic trick. Because this isn’t just about filling quotas. It’s about energy. Ownership. That shared spark that makes a team unstoppable. You want closers who treat every “no” as […]
How Top Event Planners in 2025 Build Sales Funnels That Actually Convert
If you’re in the event world, you already know the truth. It’s not just about dazzling concepts or flawless logistics. It’s about getting the right people to notice you, trust you, and say yes. That path from stranger to booked client? That’s your sales funnel. And if you don’t have one built with intention, you’re […]
Why Your Sales Pitch Needs to Be Customer-Centric
If you’ve ever sat through a sales pitch where the presenter droned on about themselves, you already know how not to win business. Too many entrepreneurs, agencies, and yes, even event planners in New York City, fall into this trap. They build decks that scream ‘our services, our credentials, our awards,’ but forget to answer […]
The Lead Machine: How to Build an Event Planner Referral Network That Works
Tap into referral marketing, the most effective marketing technique humanity has ever known. Build a referral network for your event planning business that will bring clients in droves.
How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]
From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine
You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to figure out what gives. Why aren’t people buying tickets? Chances are, you just need a boost […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
7 Essentials to Scale Your Event Planning Business in 2026
Your event planning business had a good year in 2025, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]