Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for both your business and your clients’ events.
A website directly reflects your client’s event–which means you want it to be the best. Clear page content, easy navigation, and a cohesive theme are all important aspects. Let’s discuss a few more that can polish your event website up a bit to elevate your client’s (and their guests) experience.
1. Event Attendee User Experience (UX)
User experience is a top factor to double-check when making an event website. As an event planner, you want event attendees to be able to get excited about the event, easily find all the necessary information about it, and RSVP in a streamlined manner.
Cutting down on unnecessary “fluff” webpage content is one of the first ways to clean up a site, minimize scrolling, and help cut down on information missed by people who are skimming the page in a hurry. Have an event synopsis on the landing page and easy-to-find links to the registration page, menu or catering information, and activities page, if these apply.
2. Is It Mobile-Friendly?
Make sure the site is compatible with smartphones and tablets. Viewing a webpage on a computer monitor is a different perspective than viewing it on a mobile device. And links, words, pictures, and designs can be easily warped. SEO-related endeavors can suffer from low device compatibility, weakening an overall strong marketing plan.
Since most New Yorkers have a mobile device as their primary way of interacting with the internet, it’s a bare minimum standard to have a mobile-friendly design for your event page.
3. Data Breaches Are So Not On-Trend
It’s imperative that all the important links are working. A broken link or bad SSLs are just two of the ways an event can appear unprofessional and incomplete and can adversely affect event attendance.
If an event website is collecting sensitive information like emails, phone numbers, addresses, or payment information (like at a fundraising gala), having a site that hosts the security needed for this information to be kept secure is not only important. It’s a PCI DSS requirement.
4. Check Your Business Website While You’re At It
A client’s event website and an event planning business website both need to be cohesive, easy to use, and informational without extra fluff. A well-built website not only engages an audience effectively. But also establishes consumer trust and rapport from the start. It’s often your first interaction with a potential event planning client or an event guest’s first introduction to an event, and first impressions matter.
More Marketing Strategy Insights at the Event Planner Expo 2024
The Event Planner Expo 2024 is the event of the year for New York event planning entrepreneurs. The exposure, industry insights, and fun atmosphere are only scratching the surface of why you should be there. It’s also the leading conference for pros like you to learn trending and emerging event marketing trends and business practices.
Immerse yourself over three days to gain valuable connections, take advantage of exclusive networking opportunities, and more! Reserve your exhibitor booth and prepare for incredible partnerships, monumental learning, and more leads than you can secure all year!
