So, what should you do with all that incredible event video footage, anyway? You could share a few great shots on your event planning social media page, talking about how much fun everyone had. You could also send a few of the true gem shots to colleagues and clients. But if you were really savvy, you’d use all those exciting videos from your events to build a library of event experiences. Tap into this library of video content assets to promote future events. Today, we’re sharing insights to help you curate high-value footage from all your past events to leverage brilliantly in marketing future events.
1. The ‘See What You Missed’ Event Video
For starters, always use the best highlight reels and event footage as part of your appreciation campaigns post-event. Share dancing, singing, networking, and stage presentation clips of the best moments. While you’re thanking everyone for coming and others for supporting your event, you’re also creating FOMO for those who didn’t attend, hopefully enticing them for next year’s event.
2. The Pre-Event Launch Video
When it’s time to really ramp up the excitement for an upcoming event, use footage from other past events as part of your pre-event launch video. Don’t just invite guests to your New York event when you can show them how much fun and excitement awaits them. The pre-event video compilation can be a game-changer for boosted event attendance.
3. Social Media Content for Days
Every event presents an opportunity to create valuable social media content that you can use year-round. Promote your event planning capabilities to new clients. Demonstrate your ability to wrangle celebrity guests, organize a trade show, or facilitate a memorable mitzvah. Clips and reels from past events, showing designs, decors, and guests having a great time, can be its own social proof.
4. Demonstrate the High-Energy Event Visually
You can “talk” about the energy on a dance floor. But showing the footage of that packed dance floor, complete with radiant lighting and smiling faces, will be far more convincing. Capture those exciting moments and create digital assets you can use to show what high energy really looks like at one of your events. Use your real-life experiences to reaffirm your event planning chops.
5. Boost Your Event Planner Portfolio
Creating libraries of past event video footage can be a great boost to your event planning portfolio. Use these clips when building client presentations or event partnership proposals. Share them among your networks of colleagues and within your profiles on LinkedIn and Instagram. Build a winning portfolio of event experiences that you can draw from for years to come.
Master Your Marketing at The Expo
The future of event marketing is rooted in video and immersive experience sharing online. Make the most of your event footage with these insights. And to really grow your marketing effectiveness, learn from the best of the best at The Event Planner Expo 2024! Booth spaces are reserving fast, so act now to save your spot! It’s the premier events industry conference in NYC and not to be missed, especially if you’re an event planner who’s looking to grow in 2024.
