You might be an event planning master, but there are still event planning business aspects that could use improvement. Growing your business means tightening up operations, streamlining task management, and setting realistic goals. And today, we’re sharing some of the common event-planning business mistakes that professionals tend to make. So, as we head into a new year of New York events, these missteps corrected could be just the remedies you need to see big results.
1. Not Setting New Goals
When you have a steady flow of New York events to plan, it’s easy to get caught up in the operations, neglecting the big-picture objectives of your event planning business. Use this new year as your reminder to pause and reflect on the trajectory of your business. Identify if you’re growing in the direction you’d hoped. And set new goals for the short and mid-term. Be realistic about the types of clients you want to land, the number of events you want to take on this year, and your revenue objectives. When you don’t set and continuously reevaluate your goals, you’ll operate your business on autopilot, potentially missing growth opportunities.
2. Not Collaborating with Other Professionals
If you’ve been running your event planning business as a solopreneur, it’s time to make some changes. Today’s events industry is embracing the power of collaboration. Event planners are working together now more than ever in hosting events and advancing their businesses collectively. Together, event professionals can elevate the entire industry. And anyone still operating on an island will miss out on the movement of collaboration.
3. Not Leveraging Data-Driven Marketing Tools
Stop guessing your way through event marketing and advertising efforts and turn to innovative tools and automation that provide insightful data. Moreover, embrace digital marketing engagements, CRMs, and automations that do more with less and offer precise metrics you can use to make educated marketing decisions. Learn more about your event clients and guests, along with their preferences, so you can target new campaigns that bring ROI and results.
4. Not Prioritizing Regular Networking
Don’t neglect your networking efforts. You might be an event expert, but you’re really in the people business. And to grow awareness for your business, your network of vendors, and your community presence, you have to be present and visible. Networking has to be regularly scheduled. It’s a robust commitment to networking that will help you develop a greater impact as a professional event planner in your market.
5. Not Focusing on a Targeted Niche Event Market
It would be a business mistake to consider yourself a generalist event planner, even if you are taking on all types of event planning clients. The key to success in marketing and event planning growth is segmentation and promoting your targeted niche planning services. So, get specific and hone your messaging to highlight the types of events that you consider to be your best-fit, bread-and-butter events. Lead with your best event planning foot forward, whether it’s weddings, corporate events, or holiday parties. You’ll differentiate yourself as an events industry leader and make a great impact on your local market.
Find All the Event Planning Business Solutions at The Expo
If you’re focusing your 2024 on business growth and improvement, you have to get to The Event Planner Expo this October. It’s the premier event planning conference in New York City, drawing in thousands of top event professionals, vendors, corporate decision-makers, and influencers. This is the room you have to be in to form strategic partnerships and discover the bottom-line event business solutions you need to be successful! And don’t just attend when you can also reserve your booth space and position yourself as a niche event planning expert. So, make 2024 your year – stop making these business mistakes and find all the event planning solutions you need to succeed at The Expo!
