Corporate event planners in New York are always looking for revolutionary event designs and emerging production trends to help elevate their clients’ company engagements. And while you might be primed for a monumental year in the corporate event planning business, there are always nuances to consider adding to your process. Today, we’re highlighting some of the most prominent corporate event design trends to incorporate into your strategy for 2024.
1. Corporate Events Will Embrace Hybrid Engagement
Event planners are committed to hybrid event engagements and continue to realize the many benefits of including a digital corporate event audience. Roughly 71% stuck with hybrid event planning after 2020 and 67% agree that hybrid events are the future. Hybrid corporate events allow your clients to engage and invite a global audience of attendees, remote workers, and broader consumer groups. Nearly every in-person festivity is also going to offer a digital event experience online. Event planners should:
- Commit to hybrid event planning channels for every corporate event.
- Adopt hybrid and streaming event software solutions.
- Create virtual event engagements and post-event surveys.
- Secure digital sponsors for the online portions of your events.
- Promote hybrid and virtual event capabilities as pillars of your event services.
2. Corporate Responsibility and Event Sustainability
Another corporate event trend that is quickly becoming a staple for all major events and brands is corporate responsibility and event sustainability. Today’s event planners should prepare to deliver diverse, responsible, and eco-friendly event experiences to meet this growing corporate demand. Examples include:
- Embracing diversity, equity, and inclusion messaging.
- Promoting environmentally friendly event planning resources.
- Designing events that support corporate responsibility.
- Partnering with diverse event services.
3. Infuse Every Corporate Event with Innovation and Technology
Corporate event design isn’t just about the aesthetics and vibes of the event or conference. Today’s company-sponsored events are wildly engaging, with innovative activations and hands-on technology elements that entertain and enlighten guests. Start adopting all the tech-based event extras, including:
- Fully immersive AR and VR experiences
- Gamification and tech-driven entertainment
- Streamlined conference registration
- Digital and mobile-app guest communications
- Live product demonstrations
- Smart boards, 360-degree video booths, and interactive screens
4. Corporate Events Are Essential PR Tools
It used to be that in-person events were reserved for special company occasions. But more and more brands and businesses are realizing the incredible benefits of incorporating live events as PR tools. Companies will be adding events, conferences, and product launches to their over-arching marketing strategies in 2024. And as a corporate event planner, you’ll want to meet that growing demand by positioning yourself as a marketing expert.
- Create layered marketing strategies for your corporate events.
- Adopt data-driven marketing solutions that produce shareable metrics.
- Be a brand ambassador just as much as you are an event planner.
- Know your client’s corporate objectives and marketing goals with every step of event production.
5. Events Are Driving Results with a Year-Round Life Cycle
While conferences, company holiday parties, and trade shows used to be annual events, more companies today are leaning into the year-round benefits of events. Smaller, more diverse event experiences, including virtual events, are making those event benefits available year-round. And companies are embracing it with open arms. As a New York event professional, you can capitalize on this corporate event trend by:
- Promoting year-round corporate event planning capabilities.
- Getting creative about the various types of corporate events you offer.
- Working with small and large brands alike to create memorable customer and/or employee experiences.
- Creating dedicated marketing and advertising campaigns targeting product launches, conferences, team-building events, and seasonal celebrations.
Discover Event Production Trends at The Event Planner Expo
Are you ready for a revolutionary year of corporate event planning? Embrace these emerging design trends now and squeeze every advantage out of these wildly popular event elements. And to keep your event planning finger on the industry pulse, make sure you get to The Event Planner Expo 2024 this October! It’s the top event planning conference for professionals who can’t afford to be left behind in this ever-changing industry! Moreover, take your Expo experience beyond that of an attendee and become a high-value exhibitor to showcase your event business! Form strategic partnerships and generate more leads than you can all year! Book your space now while there’s still availability! Let’s make 2024 your best corporate event planning year yet!
