Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing the results you deserve with your website and online efforts, it could be your sign that your site needs a refresh. If any of these scenarios resonate with you, it’s time to make some website improvements.
1. You’re Not Excited About Sharing Your URL
Do you love your own event planning website? If it truly captures your personality and showcases your business, you’ll be over the moon proud to share your URL with others. However, if you find yourself hesitant to share your site with others, or feel yourself making excuses for it not being as brilliant as it should be, then it’s not the representative beacon you need it to be. And it’s time to revisit the content and graphics for potential upgrades.
2. Your Event Planning Website Looks Stale
Ask around. Share your website with friends, colleagues, and family and ask them for first impressions. You’re an event planner, meaning you’re a master at curating stunning experiences. So, if your website inspires yawns or looks stale in any way, it’s conveying to the world that YOU’RE stale. And it’s time to breathe new designs and life into the online experience in a way that represents what you can do with your event experiences.
3. It’s Been More Than Five Years Since You Last Improved It
Marketing is an ever-evolving process that requires continuous adaptation and messaging. Your website is the pillar and cornerstone of your digital marketing. So, if it’s been more than a few years since you last updated or refreshed your event planning website, then some of its elements are likely outdated. Audit your current website and make notes about graphics, user experience, messaging, calls to action, and imaging. Anything that doesn’t resonate with your current audience or messaging needs to be changed.
4. It Takes Too Long for Images, Videos, or Pages to Load
We’re in a “must-have now” world. So if any aspects of your website take too long to load, either on mobile or desktop, you’re probably losing site visitors. Check your image and video sizes to see if you can reduce them or compress them for quicker load speeds. You can also explore cache or other tools to make sure your images and videos aren’t bogging down your user’s experiences.
5. Your Event Planning Website Isn’t Bringing in Leads
The biggest sign that your event planning website isn’t optimized is poor lead generation. If you’re not getting visitors, it’s a problem. If you’re getting visitors but aren’t getting leads, it’s a problem. So, check your funnels and review your web analytics to see what’s happening. And then take the necessary steps to improve messaging, graphics, imaging, and CTAs.
6. People Struggle to Find You Online
Your target audience should never struggle to find your website online. But if you’ve heard, “What’s your website again? I can’t find it,” then it means you’re not ranking properly and need improved online visibility. Boosted content strategies are always a great first step. But your site might need other SEO updates, too.
Get inspired to get serious about updating your event planning website and start leveraging its incredible power to attract clients, engage attendees, and boost your brand visibility! And to really discover the secrets to successful digital marketing, get tickets for The Event Planner Expo 2023 this October in NYC!
